Archive by Author

Sep28

Manoj Jasra

0

Where Can I get a Benchmark Guide for SEM?

MarketingSherpa today released the fourth annual edition of its Search Marketing Benchmark Guide, http://www.sherpastore.com/Search-Marketing-Benchmark-2008.html The guide reveals the latest findings of MarketingSherpa's extensive survey in June and July 2007 of 2,475 marketers who conduct or supervise search marketing for their own companies. Among the highlights found in the 273-page guide: The search marketing industry is still expanding rapidly – as much as 31% in the United States and 39% globally for 2007. This year-over-year growth will slow in time. Still, search budgets are increasing by double-digit percentages for many marketers, although we're hearing feedback that many of those increases are [...]

Sep12

Manoj Jasra

0

What are some Useful Metrics for Travel Sites?

In this multi-part series we are going to analyze numerous websites across different categories to help our readers better understand what metrics they should be measuring for their own website. Metrics cannot be reported without a proper web analytics implementation therefore it's important to be as thorough as possible because it's better to over collect data than under collect. Today we are going to be looking at metrics to track for travel websites and for this post we have selected 2 travel sites which we are going to analyze. The first is a website dedicated to Caribbean vacations, Sandals.com and second is [...]

Aug14

Manoj Jasra

1

What is Often Overlooked in a Web Analytics Implementation?

The web analytics implementation process can often be a long and grueling process which includes numerous resources and environments. When you're trying to focus on items such as accurately trying to integrate with a CMS or ecommerce solutions, forgetting the little things can often occur. Here are a few items worth double checking before you declare the implementation 100% complete (Download Checklist – PDF): Local IP Exclusion: Have you blocked local IP addresses as well as your vendors' so that their activity doesn't get included within your results? If your site receives tens of millions of page views monthly this [...]

Aug03

Manoj Jasra

0

How do I Leverage On-Site/Behavioral Targeting?

Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting).  "Behavior" in this context is referring to the interactions visitors have with your website as well as off-site factors such as  where visitors came from.  Targeting is the method of offering your visitors personalized site experiences based on their behavioral traits (such as particular content or advertising).  The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website. While [...]

Jun28

Manoj Jasra

1

Advantages of In-house SEO

The search marketing industry is currently going through a transition phase in which many companies are considering bringing SEO in-house rather than relying on the services of 3rd party search marketing firms.  With training from organizations such as the SEMPO Institute as well as the need for companies to have tighter integrations with online marketing efforts, the transition to in-house becomes a much more obvious choice. I thought it would be interesting to ask some of the top In-house SEO professionals their thoughts regarding the biggest advantages of In-house SEO.  I asked 6 different analysts all from various companies such as: Business.com, [...]

Jun11

Manoj Jasra

1

What Influences Universal Search?

To recap, Universal Search is a term coined by Google in which results from different vertical search engines (images, video, news etc…) are integrated into Google's regular search results.  The idea is that textual listings may not necessarily be the most relevant result for a user's query. But when will these different search results show up? For example, what causes a video of a scene from Star Wars to appear within the organic search results for the query: "Darth Vader." Obviously it has to do with Google's sophisticated algorithms which can correlate the right content to a user's query, however here are [...]

Apr02

Manoj Jasra

0

Compete Adds New Features

Compete (of Compete Inc) is set to release 2 new reporting additions to their competitive analysis tools suite. Known as "Attention" and "Velocity" these features will be free of cost to all users. I was able to get first hand insight on this new release through an interview with CTO/Co-Founder, David Cancel. Listen to the Interview: [audio:http://www.enquiro.com/analytics/compete-interview.mp3] Here are the questions I posed to David Cancel during our chat: – Can you give everyone some background on Compete Inc and Compete.com? – What are the new features that are going to be added to Compete? – When will these features [...]

  Recent Entries »