Archive by Author

May18

Karl Hourigan

0

Enquiro is now Mediative. See our new blog at TheResultsPeople.com

Enquiro is now Mediative, and we are one of the largest online networks in Canada. See our new blog, at www.TheResultsPeople.com. It’s got everything you expect from us at our Ask Enquiro blog, plus new writers and topics. Check it out! Mediative is a brand new digital offering that ties together platforms, publishers and people. We appreciate your interest and participation in Ask Enquiro, and look forward to sharing ideas, information and opinions with you on our new blog. Subscribe to our newsletter now to be kept informed on our latest online marketing webinars, events, articles, videos and other marketing [...]

May18

Karl Hourigan

0

10 Quick Wins in Paid Search

Spend­ing money to be vis­i­ble on search engines can be a very effec­tive, mea­sur­able mar­ket­ing tac­tic. If your com­pany is still debat­ing whether or not to invest in search engine adver­tis­ing, here are some sce­nar­ios when it can make a lot of sense to ded­i­cate some bud­get to adver­tis­ing online…Read more at our new blog, TheResultsPeople.com.

May18

Karl Hourigan

0

10 SEO Considerations for Website Redesign

Web­site redesigns carry a sig­nif­i­cant level of risk to exist­ing organic rank­ings and rev­enue. If the web­site redesign is not built in an SEO friendly man­ner, the new web­site can expe­ri­ence a dra­matic drop in rank­ings and site traf­fic. You can reduce the risk asso­ci­ated with a web­site redesign by tak­ing these key fac­tors into consideration…Read more at our new blog, TheResultsPeople.com

May03

Karl Hourigan

0

SEO 101 – What is Search Engine Optimization?

SEO stands for Search Engine Optimization. Search engines like Google and Bing constantly “crawl” the web and catalogue the web pages and information they come across. When someone tries searching for something, the search engine dips into its database and applies a proprietary algorithm (one of the key ingredients that dictates what results the search engine will show you in response to your search) to serve up what it thinks will be the most relevant results to satisfy the searcher. Read the full story on our new blog…

May03

Karl Hourigan

0

Paid Search 101

Search engines like Google, Bing and Yahoo have become an indispensible tool for most of us, and we could hardly imagine the internet without the functionality of being able to quickly and easily search through the billions of web pages out there to find what we’re looking for. Read the full story now on our new blog…

May02

Karl Hourigan

0

Social Media 101 – How to Get Started in Social Media

Does your company have a social media strategy? If not, don’t panic. I’m going to give you a primer on crafting your very own social media strategy. I promise it’s not that hard to get started. The hard stuff comes later, but don’t worry about that right now. Read the full story on our new blog…

May02

Karl Hourigan

0

Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!

Our latest webinar featured Mediative’s Usability Consultant, Ian Everdell, and guest presenter Lance Loveday of Closed Loop Marketing, in an information-packed 45-minute webinar. You can watch the webinar in its entirety now, on-demand. Read the summary now on our new blog.

Feb02

Karl Hourigan

0

Moving from Desire to Inquire: The Second Stepping Stone

Every purchase starts with a desire, but the path from Desire to BUY will depend on how complex the purchase is. A complex sale might be described as one where there is a need for a lot of information. For example, imagine you manage a company that manufactures vinyl windows, and the company is in the happy position that business is booming and they need to expand their manufacturing capacity. Let’s say that expanding production at the current location is not feasible, so you need to find a bigger location to move into, or build a new factory. The new [...]

Jan27

Karl Hourigan

0

Analytics and Reporting: How to define metrics that actually mean something to your bottom line.

We hosted a webinar on January 25, 2011, with presenters Chris Knoch and Kyle Grant. You can view the webinar online now. For the Flash-challenged crowd (iPad, iPhone), you can get the podcast version. Analytics and Reporting Webinar Chris set the stage by describing two main situations for direct marketing: 1. Unlimited Budget: Set target ROI/CPA and maximize order volume or revenue 2. Limited Budget: Spend entire budget at best possible ROI/CPA In both cases, there is a need to determine the “true” ROI. This can be particularly challenging in a situation where, for example, the sale started online but [...]

Jan17

Karl Hourigan

1

Seven Stepping Stones on the Path to Purchase

The 7 Stepping Stones metaphor is a way to visualize the process that businesses and individuals go through when deciding to purchase something. The process is logical, but it’s not necessarily linear. That’s why I’ve represented key decision points in the process as stepping stones, arranged in a circle around the first stepping stone, from which the path to every purchase always begins. You can call this starting point on the path to purchase “desire”. From this central stone, a buyer may move to any other stepping stone, depending on the complexity of the purchase. Where it gets tricky for [...]

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