The final step on the path to a purchase is often seen as the end by the vendor. But ask any experienced sales person you know and they will tell you that it is easier to sell to someone who has already bought from you then to someone who does not know you. Read the full story at The Results People blog.
Mediative’s Sales Operations Manager, Cindy Danielson, just got back from the 2011 Dreamforce Conference, and filed this report…Read the full story at The Results People
As the buyer’s journey continues, each stepping stone on the path to a purchase gets smaller. The good news is that if you are the vendor that has made it this far, there is less room at this step for other vendors to knock you off. Read the full article at The Results People…
At various points in the business purchase process, we need emotional support to know that we are making the right decision for ourselves and our company. There are some reliable human traits we share when we make decisions. Read more at The Results People…
Michael Martinez and Jim Rudnick..you are both oh-so-wrong! Michael responded to Derek Gordon’s column on Tuesday about the Google “Dog pile” with this rejoinder: “No market-dominant company ever gets to the top through “quality of the service it provides” — they get there through marketing, and Google has done PLENTY of that.” Read the full story at The Results People….
We believe a corporate web site can be the most effective marketing tool a company can use, but a surprising number of companies we talk to do not understand how their web site is performing. Read the full article…
During our webinar SEO for Website Redesign, we received lots of questions and we didn’t have time to answer them all. One of the questions we didn’t get to was “Is there a good set of basic rules for SEO considerations that I could give to my Web Developers for their education?” That’s a great question. Read the answer at TheResultsPeople.com…
After going through the time, effort and expense of creating a corporate web site, the success of the website as a market ing tool depends on three things: 1. Are people coming to the web site? 2. What can they do when they get there? 3. What’s in it for them to do business with you? Read the full story at TheResultsPeople.com…
Marketing expert Mac McIntosh was in Kelowna on February 22, 2011, sponsored by Accelerate Okanagan. We sat down with Mac for a quick interview, and you can hear it on our new blog site, TheResultsPeople.com
When it comes to adver tis ing on search engines, of course you want to attract as many qual i fied cus tomers as pos si ble. You can test and opti mize the word ing on your ad until you’ve got an effective click-through rate, a lower cost-per-click, and more con ver sions. Where a lot of adver tis ers still miss an oppor tu nity, though, is after some one clicks on the ad. Read more…