Welcome to the brand new Enquiro Blog.
You will notice that it has a lot of new features including:
Better navigation
Consolidated category list
Easier to filter by Author
Easier to update content (for us)
We hope you enjoy the new site, don’t forget to submit any internet marketing questions to us!
Goodbye ASK Enquiro 1.0 – You will be missed…
Funny story. I was working on some promotional material for our webinar on “What would happen if your turned off PPC advertising for a month?” and I figured that it would be a good idea to add a link onto the Enquiro Facebook Page.
SURPRISE! We didn’t have one. We had pretty much every other Facebook profile possible except a fan page.
So, finally it is my honor to give you. The official Enquiro Facebook Fan Page – http://www.facebook.com/enquiro.
On Tuesday December 1, Enquiro will present a webinar on Managing SEO and Online PR.
Who: Greg Jarboe (SEO-PR), Bill Barnes (Enquiro)
What: Free Webinar about SEO and Online PR
When: Tuesday, December 1, 2009. 11:00-11:30 am PST
Where: Online – Sign Up Here
Why: To learn about Managing SEO and Online PR
In our digital marketing world, public relations has made a clear and decisive shift online. Companies that can effectively create buzz and manage their reputation will outperform their competition.
Now more than ever, marketing executives have to understand:
* What to do if their company has a reputation management issue
[...]
Local search is an important part of a solid search marketing strategy, and became even more so when Google started being more aggressive in their use of local search result maps back in early April.
Now they’ve rolled out a proper dashboard to let you see how people are interacting with your local listings. (Full announcement here and here)
Today the Local Business Center team is rolling out a new feature: a dashboard that will provide you with information on how Google users are interacting with your local listing in Google Maps and Google Search.
These local results can be an excellent way [...]
More and more each day you probably see Google’s custom search engine functionality appear on site’s across the Internet. In fact, I have implemented the Google custom search engine on two of my own sites. If you are looking for a simple way to enhance your users’ engagement level on your site then I recommend you take a closer look at Google custom search engine. Below are few of the top reasons I like it so much:
Giving users what they are used to: More than half the world prefers Google’s search results and are comfortable interacting with the search box [...]
Four out of five advertisers are willing to increase their online advertising budget in order to add behavioral targeting to their pay-per-click campaigns, according to SEMPO, (Search Engine Marketing Professional Organization), http://www.sempo.org/, which conducted a 2007 state of the market survey of 867 search engine advertisers and search engine marketing agencies. I had a quick chat with the Chairperson of SEMPO, Dana Todd regarding the latest interest in behavioral targeting and the need to include it in a company’s online marketing strategy. Listen to the podcast of our conversation below:
powered by ODEO
Rest of the press release: The survey also [...]
WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Below are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs:
Custom Meta/Title Tags
There are numerous WordPress Meta Tag plug-ins but I like to use this one offered by G-loaded. This Meta Tag plug-in adds Meta Tags to the Front Page, Single Posts, Static Pages and Archived pages. It is compatible for the following versions: v1.5.2 – v2.3.2. For title tags I use the following code so that the title for the home page uses the blog’s [...]
The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. This doesn’t surprise me because blogging is an excellent way to manage PR, offer technical support as well as interact with users. In 2008 Blogging will be about refining your content and applying strategies to help distinguish your blog from the thousands in your vertical. Below are 6 great tips from the past to help with your blogging strategy in 2008.
URL vs. Title: The URL of your post doesn’t have [...]
Rashard who is currently visiting Frankfurt asks: What should I do when I am fresh out of ideas to blog about? Thanks for the question Rashard and before I start I'd like to mention that before writing a post it's always good to to assess the value of your post to your readers. Will your post help them in any way?
Below I have come up with 9 ways to kick-start your blogging:
Hot Industry Stories: Everyday you hear about acquisitions, mergers, companies releasing new technology/services or even executives getting fired. Unless you are one of the first blogs to cover these [...]
Google's vision of creating open platforms for both OpenSocial (using a single API) and Android (Open Handset Alliance) is absolutely genius. Not only does it help Google competitively but it also helps create a stronger user experience and a strong support community. Here are some of the major benefits to open platforms such as OpenSocial and Android:
User Experience: Allowing developers to design applications on top of your platform provides the ability for users to have unique experiences tailored specifically for them. From a mobile perspective there will now potentially be a thousand different versions of the same operating system each tweaked [...]
Enquiro on Twitter