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Dec21

Jody Nimetz

0

Top 9 of ’09: Top 9 SEO Posts from ASK Enquiro

The other day, we posted our top 20 ASK Enquiro posts for 2009.  We thought that we would narrow that down slightly and include a “Top 9 of ’09″ for our SEO posts from 2009. #9.  Google Caffeine and Blended Search – August #8.  5 Ways Interlinking Can Help B2B Websites – October #7. Does Blended Search Optimization Work for B2B? – April #6.  B2B Keyword Research When You’re in a Niche Market/Industry – January #5.  B2B SEO vs. B2C SEO: How Different Is It? – March #4.  The Importance of Breadcrumb Navigation – November #3. The Importance of On-Page Optimization [...]

Dec18

Jody Nimetz

1

Top 20 Posts from ASK Enquiro 2009

Well it is that time of year again, time to reflect on the year that was and the year that has been.  The online marketing world changes on what seems like a daily basis and we have seen some major changes in the search engines this year. Last year, we featured ASK Enquiro’s first ever Top 20 posts of the year (for 2008) and we thought that we would continue tradition again this year.  For the record, you can check out ASK Enquiro’s top post from last year by going to: Top 20 SEO Posts from ASK Enquiro in 2008. [...]

Dec07

Jody Nimetz

0

Google’s Second Coming of Personalization of Search

On Friday, Google announced that they are rolling out personalization to all.  Personalization, aka personalized search results, means that the results that you receive will be based on your searching habits as Google will be customizing the search results based on six months of search activity linked to an anonymous cookie in your browser.  Personalization of search is meant to provide a richer, more relevant search experience.  This “customization” includes searches you’ve done and results you’ve clicked. Previously when Google launched personalization back in 2007, it only impacted users who were signed into their Google (iGoogle) account.  In addition, they [...]

Dec03

Jody Nimetz

2

The Continued Importance of Link Building

As we enter 2010, there are many of us that have been in the search marketing for a number of years, some even into their second decade.  We all realize the importance of quality links to a website.  Yet many go about “link building” in different ways.  Some purchase links, some buy and sell links, some submit to directories, some outsource and let others purchase links on their behalf.  Some even outsource and let others submit to free directories and participate in link exchanges.  Of course some focus on a combination of the above, while yet others simply create content in hopes [...]

Dec02

Jody Nimetz

1

Managing SEO and Online PR – Enquiro Webinar

Yesterday we wrapped up our B2B Expert Series of Webinars with a fine presentation from Greg Jarboe on Managing SEO and Online PR.  I was live blogging the event which you can find over at Marketing Jive:  Managing SEO and PR. Here is a recap of the items that were discussed. Greg started out by discussing how PR has made a drastic shift to online.  He cited how the NY Times picked up one of their press releases verbatim illustrating these recent trends.  He touched on the importance of Google Universal Search (aka blended search) and how Google displays news [...]

Nov24

Jody Nimetz

1

The Importance of Breadcrumb Navigation

Original Post from Marketing Jive:  The Importance of Breadcrumb Navigation We have had a few questions about breadcrumb navigation as of late. The timing is uncanny as we were one of the first who reported the fact that Google is now displaying breadcrumb navigation in the organic listings of their search results.  For e-commerce sites or sites with clear navigation paths, this may prove to be extremely beneficial from an SEO perspective. Putting the “Bread” in Breadcrumb So what exactly is breadcrumb navigation?  Well simply put, breadcrumb navigation is a series of links that show the user a navigation path [...]

Oct24

Jody Nimetz

1

5 Ways Interlinking Can Help B2B Websites

Original Post from Marketing Jive: 5 Ways Interlinking Can Benefit B2B Websites I often wonder what the Web would be like if there was less emphasis on links and linking inventories?  How would the search engines define relevancy of a result without some sort of link popularity mechanism in place?  Link popularity continues to be a major factor as to why one site places in the search result over another.  While it is not the only factor, it (linking) is still a key factor as to why we see placing for a given key phrase vs. seeing “Joe-blows” website appearing [...]

Sep17

Jody Nimetz

4

Duplicate Content: Myths, Mayhem and Making Sense of it All

When you are a company that is trying to organize the world’s information (Read: Google), relevancy and duplication are big concerns.  With all due respect to Google’s advertising platform, Google is in the business of Search and all about providing the world’s informaiton to those in search of it.  Google’s mission: to organize the world’s information and make it universally accessible and useful.  If you have been in the Search industry for some time, you will of no doubt heard the proverbial “content is king” statement.  A bit of a more accurate statement might read “unique content is king”. Some of [...]

Aug19

Jody Nimetz

1

Google Caffeine and Blended Search

Internet speed is fast and online users such as the millions of digital natives out there are requiring Internet speed to find he information they are looking for, to communicate with their online peers and to simply examine everything that is important to them in cyber space. Google realizes this and as a result knows that they cannot simply return their traditional SERP.

Jul23

Jody Nimetz

4

The Difference Between a Dashboard and a Report

From a number of “dashboards” and “reports” that I have seen out there, in the world of SEO and online marketing, there appears to be a disconnect with regards to reporting and dashboards. Quite often a new client comes to us and we ask to see some historical data, the client presents us with a plethora of data and lengthily reports. Sound familiar?

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