What Happens When Link Popularity, well Becomes Less Popular?

The success of the Web has traditionally been based around linking, so much so that the search engine algorithms are based heavily on thinks like link popularity amongst hundreds of other elements.  The fact is that the engines do place a lot of weight on link popularity and link authority.  My concern is that pages with high link popularity do not always serve up the best result for my needs as a searcher.  This is one reason why I was excited to see some of the focus from Google switch to real-time search results.  Many real-time search results do not [...]

Soft 404 Errors: Improve Crawling of your Site with Proper 404 Reporting

Previously I’ve discussed the importance of custom and how to properly set up 404 error pages.  Part of the reason that you should leverage a custom 404 error page is to direct your users to the information that they are looking for.  Well another benefit of setting up and more importantly serving up proper 404 error pages is to assist the search engine spiders in the crawling of your site.Â
Yesterday, the Google Webmaster Central blog announced that GWT (Google Webmaster Tools) is now reporting on soft 404s or soft 404 errors.  As a reminder, a “soft 404″ occurs when a webserver responds with [...]

Reminder About Enquiro’s Upcoming B2B Webinar: Managing B2B Leads for Success

Just a reminder that this Thursday (yes this Thursday) that Enquiro is pleased to be presenting our next B2B webinar on Managing B2B Leads for Sales Success.  If your goal is to generate leads and drive more business (and really isn’t this everyone’s goal?) than you will want to check this webinar out.  We have got one of America’s leading experts on B2B lead generation, Mac McIntosh to provide insight into how we can manage B2B leads to drive business.Â
Some of the questions that we will be exploring include:

What technologies exist that will facilitate more collaboration between marketing and sales?
Should [...]

Enquiro B2B Webinar: Managing B2B Leads for Sales Success

Originally found on Marketing Jive
Just a reminder that Enquiro is pleased to be presenting the latest webinar in our B2B Expert Series: Managing B2B Leads for Sales Success.  This time out, we’ve invited one of America’s leading experts on B2B lead generation, Mac McIntosh to speak to our audience.  Mac is considered to be one of America’s leading experts on B2B lead generation. President and principal consultant of B2B lead generation consulting firm Mac McIntosh Incorporated, and founding partner of B2B marketing automation services firm AquireB2B, McIntosh specializes in helping companies generate more leads and close more sales using the [...]

Google MayDay Algorithm Update Resources

People are talking about MayDay… and it’s not about the series finale of the ABC program Lost… we’re talking about the algorithm update that was dubbed “MayDay” by  Webmaster World.  Over at Marketing Jive, I compiled a list of some of the top resources pertaining to the Google MayDay algorithm update.  I will reproduce that post below in it’s entirety.  Original post:  Google MayDay Update: Definitive List of Resources - Marketing Jive.
We, like many, have monitoring a number of sites to see if they have been hit by the latest Google algorithm update, which was dubbed “Google MayDay” by Webmaster World. [...]

Organic Click-Through Rates Not So Elusive Anymore

For those of you who use Google Webmaster Tools on a regular basis, you must have been excited to see some of the recent updates that Google has made to GWT.  Earlier this month, Google announced that they were updating some of the search query data which turned out to be:

showing an “Average position” column right on the main Search Queries page
showing a “Displaying” number for Impressions and Clicks
showing a CTR for a given query

These items can provide some great insight into your site’s activity.  Of course you should cross reference with your own analytics to see if the data [...]

Five Must Read Articles on Google

Original Post:  Courtesy of Marketing Jive’s Five Must Read Articles on Google
As always there is a lot going on at Google.  Late Spring/early Summer seems to be a busy time for Googlers.  Here are a couple of great articles that are Google related that you might want to consider sharing with your online marketing or SEO teams.

Google SEO experts explain what REALLY affects search results – http://www.labnol.org/internet/google-answers-seo-questions/13731/ five Google experts shared their thoughts on SEO from things such as duplicate content to XML sitemaps.  It is a good reminder for many in the industry with some nice nuggets thrown in.Â
For [...]

There Is More to SEO than Just Link Building

Let me start out by saying that to be honest, link building is not one of my favorite subjects.  I have seen way too many examples of webmasters, site owners and so-call SEO people who have abused this idea of link building and used this to try and manipulate the search results.  That’s not what we are about here at Enquiro.  There is more to our SEO services than just link building.Â
We consult with clients on their linking efforts through items such as link audits and such.  We are well versed in link analysis and use tools to help identify [...]

What is Google Up to these Days?

Ever wonder just what goes on at the Googplex?  I have been fortunate enough to get a tour and have been to the GooglePlex on a couple of different occassions.  It is a pretty cool environment, which actually reminds me a lot of our very own environment here at Enquiro.  In fact there are a number of similarities between Enquiro and Google.  One thing that we are big on here at Enquiro is continuous improvement.  We are always looking to improve our engine (not to be confused with search engine).  Google is no different.  The folks at Google are always [...]

21 Ways to Share SEO Knowledge

Original Post: SEO Education & Knowledge Transfer: 21 Ways to Share SEO Knowledge - Marketing Jive
One of the pains that continues to be identified in most organizations that we work with revolves around education.  The need for education on SEO and SEM is continuing to evolve and as a result B2B companies and B2C companies alike are looking for ways to educate their teams on the latest techniques to ensure online success.  The Search industry is evolving quickly and there is a need to continually educate yourself on best practices and emerging trends that you can incorporate into your online marketing [...]