Google to Crack Down on Spammy User Generated Content?

Original article featured at Marketing Jive: User Generated Content: Google to Crack Down on Spammy UGC
User Generated Content (UGC) can provide great value for your web properties.  In fact, Bazaarvoice reported that 80% of consumers are now seeking user generated content and reviews to guide purchase decisions.  (For the record, Bazaarvoice recently served up its 100 billionth piece of UGC).  However with the good comes the bad and user generated content can be easily exploited if not monitored.
If you are a large e-commerce site, or any site for that matter, that features substantial pieces of user generated content, you will [...]

Interlinking Tips: Establishing an Interlinking Process for your Web Properties

Original post on establishing an interlinking process found on Marketing Jive.
Developing an interlinking strategy is a key piece of optimizing your web properties. Quite often many site owners do not take the time to properly plan their interlinking strategy. The process outlined below is designed to provide some insight as to how you should proceed when establishing your interlinking strategy.  While this process can be modified according to how advanced your current interlinking strategy is, if anything else, establishing a process will at least ensure that interlinking is a line item as part of [...]

5 Keys to Interlinking Success

Lately, we have been asked a number of questions about interlinking and what is the best approach to take when interlinking your website pages. This is a great discussion and so I thought that I would share some interlinking tips that you might find useful.  In the past, I’ve discussed interlinking benefits for B2B websites, but really interlinking is something that all site owners should take seriously.
Before we dive right into the tips though, let’s make sure that we are on the same page when we refer to interlinking. Interlinking as it is being referred to here is [...]

Taking the Confusion Out of Attribution

So we get a number of questions about attribution. What is attribution? Which attribution model should we be using? Is there an ideal attribution model? What is a typical attribution model look like? How accurate is one attribution model vs. another?
Before I go on, I would like to say that I am by no means an expert on attribution. The purpose of this article is to really open up a dialogue and help take some of the confusion out of attribution as it pertains to marketing specifically online marketing.  People have been trying to figure out attribution for years and [...]

Google and Social Search

Yesterday, I blogged about a great webinar in my post B2B Social Best Practices in the Marketing Cloud, where the discussion centered saround B2B companies and social media strategies.  Everyone keeps saying that 2010 is the year for social.  The fact is that some organizations have been developing social strategies for years.  Social is not new, but it is a hot topic for many B2B companies as they are shuffling budget over to develop social strategies.Â
Yesterday, Google also rolled out something that they first mentioned back in Octrober and that is Google Social Search.  The reasoning behind this?  Well Google understands that [...]

SEO Roadmaps: Building an SEO Roadmap to Guide Your Online Marketing Focus

As we started working with a number of our B2B clients, one thing that we noticed is that many (if not all) required some direction when it came to SEO.  Some clients were, and still are, at various levels of the organic search maturity model which means that the level of engagement and level of SEO knowledge varied.  No matter at what stage the client is in, there was a consistent need for direction.
It seems as though there is always the question of where can we focus our SEO efforts?  This is a great question as there are many areas that may require [...]

Enquiro: A Decade of Search Marketing Posts: Part II

Yesterday we shared part one of Enquiro’s Decade of Search Marketing Posts, counting down #’s 200 through #101.  Today we present the second half of the list and revist the top 100 memorable posts from Enquiro that we have written over the past ten years.Â
The Search Industry has changed drastically during the past decade.  We have seen our fair share of SEO agencies and Search companies come and go.  In fact, we have seen our fair share of Search Engines come and go as well.   We have used a large number of search marketing buzzwords and we will probably continue to do so.  To [...]

Enquiro: A Decade of Search Marketing Posts: Part I

Wow, can you believe that ten years have passed since the turn of the millenium?  For those of us in the Western world, and perhaps the entire world, the past ten years have produced a world that is more frightening and complicated than it has ever been before.  We have experienced:

Heinous acts of terrorism including September, 11, 2001
Increased natural disasters such as the Indian Ocean Tsunami in 2004 and Hurricane Katrina in 2005
Genetic advances never experienced before
Soaring oil prices
The Boston Red Sox winning their first Word Series title since 1918 (in 2004)
The phenomenon of blogging and micro-blogging (Twitter anyone)
Monster bailouts [...]

Top 9 of ‘09: Top 9 SEO Posts from ASK Enquiro

The other day, we posted our top 20 ASK Enquiro posts for 2009.  We thought that we would narrow that down slightly and include a “Top 9 of ‘09″ for our SEO posts from 2009.
#9.  Google Caffeine and Blended Search – August
#8.  5 Ways Interlinking Can Help B2B Websites – October
#7. Does Blended Search Optimization Work for B2B? – April
#6.  B2B Keyword Research When You’re in a Niche Market/Industry – January
#5.  B2B SEO vs. B2C SEO: How Different Is It? – March
#4.  The Importance of Breadcrumb Navigation – November
#3. The Importance of On-Page Optimization – May
#2.  Duplicate Content: Myths, Mayhem and [...]

Top 20 Posts from ASK Enquiro 2009

Well it is that time of year again, time to reflect on the year that was and the year that has been.  The online marketing world changes on what seems like a daily basis and we have seen some major changes in the search engines this year.
Last year, we featured ASK Enquiro’s first ever Top 20 posts of the year (for 2008) and we thought that we would continue tradition again this year.  For the record, you can check out ASK Enquiro’s top post from last year by going to: Top 20 SEO Posts from ASK Enquiro in 2008.
The cool [...]