Factors Influencing the B2B Searcher During the Early Research Phase

If you knew what your ideal target customer was thinking when they landed on your website, would you structure your design and content accordingly to meet their needs?  How about if that target customer was prone to react differently and interact differently with your website if they were in a different stage of the buying cycle?  What would you do differently for that person?  The concept is not new, and every company that sets out to develop a website wants to connect with that person.  When it comes to purchasing a complex B2B solution, the interaction with a website can [...]