Archive by Author

Mar11

Ian Everdell

0

Don’t Do User Experience? Actually, You Do.

You have a user experience whether you like it or not, and regardless of whether you’re doing anything to optimize it. From the first exposure a potential customer has to your products or services – whether that’s on a billboard, through direct mail, by word of mouth, or on a search engine – you are providing that customer with an experience around your brand.
In the age of technology, and for most of the people reading this, you ultimately want people to end up on your website – this is where you can really sell yourself, because you’re not constrained to [...]

Mar04

Ian Everdell

0

Are you sure you’re targeting the right people?

Making a sale relies a lot on knowing who your potential customer is and what they need. That means that you have to do your research.
We got a call yesterday from a gentleman who noticed that Enquiro “is a sponsored link on Google” and was sure we’re “paying good money to be there”. He was calling because his company has “the ability to take clients’ websites and put them on page one of Google, organically, in 90 days or less.”
He did his research a little too late. About 30 seconds into the voicemail, he suddenly realized that search engine [...]

Feb07

Ian Everdell

0

The Google Experience During The Super Bowl

Google just ran a Super Bowl ad, something Eric Schmidt said in a tweet yesterday means that Hell has frozen over. Regardless of the current atmospheric conditions in the underworld, one of the more subtle things about the Google ad that caught my attention was a mention in the Google blog that, “our goal was simply to create a series of short online videos about our products and our users, and how they interact.”
Google and its proponents have always made a point of emphasizing the user experience of search – that’s why the Google start page isn’t covered in widgets [...]

Dec21

Ian Everdell

0

Site maps aren’t just for SEO…

Site maps came up a few months ago in a post Jody wrote about SEO reminders for e-commerce sites. But site maps aren’t just for the engines – they can help improve the user experience as well.
“Site maps?” you say, “who even uses those?” Good point – site maps aren’t actually used all that much by web site visitors. But when it requires relatively little effort to implement one, imagine if the 5 or 10% of people who might actually use one when they got lost on your web site were able to. Your site map is often your [...]

Dec04

Ian Everdell

1

Eye Tracking as a Method to Improve Search Usability

I was recently interviewed by Sonja Quirmbach, of Deutsche Telekom, about eye tracking, usability, and search. The interview was orginally posted on Sonja’s blog.
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An often discussed topic in the UX world is the eye tracking method and its right to exist as a meaningful and valid usability method.
I am including eye tracking in my usability tests as often as possible, because I found it to be an helpful method to investigate what user look at on a result page. Particularly the information on eye movement in combination with user behavior on the search results page provides a lot more [...]

Nov05

Ian Everdell

0

Kelowna Businesses Mark World Usability Day with Enquiro

Just about anyone can make (or buy) a web site these days, and just about every business is online. But it generally doesn’t cost a user more than a few seconds and a couple of clicks to get to your web site, realize it’s not that great, and go find one of your competitors. So the big differentiator now is the user experience. Ask yourself: does your site do what your customers want it to do quickly and easily? Do you know whether your web site is achieving its potential? Do you know what you can do to make it [...]