The Mobile industry is experiencing a true expansion across the world, and Canada is no exception. In 2009, Canada had the highest penetration rate in terms of content downloads and mobile games (Nielsen Wire, 2009). In 2010, 75% of Canadian households had a cellphone (Mobithinking, 2010). Read the full article at The Results People blog.
Paid marketing refers to all kinds of paid advertising that appears on the Internet and other interactive platforms. This includes display advertising (banners) on the Internet (content, service and social media sites), on video game consoles, mobile devices (sites and applications) and digital displays; video advertising; email advertising (advertisement integrated into a publisher’s newsletter); directories and classified ads; and marketing on search engines (purchase of text advertisements by words/key phrases). Read the full article at The Results People blog.
Earned marketing is everything you do not control. This means positive and negative word of mouth and press coverage in every possible manner. Read the full article at The Results People blog.
With a forgettable round of golf complete it was time for phase two of my brilliant Labour Day plans… Finding a restaurant with an amazing patio to relax on with a drink. Read the full article at The Results People blog.
With only around a quarter of internet users being native English-speakers, and with the majority of multilingual users placing more trust in websites written in their own native language when it comes to making purchases online, website localisation and multilingual SEO are becoming increasingly important aspects of online marketing. Indeed, Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization. The benefits are clear, but once you’ve decided to take the plunge, you still have to decide whether to target foreign markets by language or by country. By language Many languages are spoken across [...]