Ask Enquiro » Gord Hotchkiss

Don’t Typecast Search as “Direct”

Gord Hotchkiss — Wed, 05 Oct 2011 15:34:50 +0000

We should have taken it as a sign of things to come.

The panel I was moderating at OMMA, with the highly provocative title, “The Evolving Role of the Search Marketer”, was in a tiny room that seemed to be an afterthought of whoever planned the meeting space layout in the Marriott Marquis in New York.

Read the full article at The Results People blog.

The Psychology of Couponing

Gord Hotchkiss — Tue, 04 Oct 2011 22:42:44 +0000

Is a Groupon model the next big thing for B2B? Apparently not. Or, at least, not now, based on an early trial by a Chicago-based consulting firm, Ajillitee. They used Groupon to offer $25,000 worth of consulting services at half price.
Read the full article at The Results People blog.

Is it Time to Re-label “Search” Marketing?

Gord Hotchkiss — Tue, 04 Oct 2011 22:32:52 +0000

Last week, I asked the question, “Is the word “search” the right label for what we do on Google, Bing, Yahoo and other engines?” When Internet search debuted in the early 90’s, it was probably pretty accurate. But today, the concept may have passed the label by.
Read the full article at The Results People blog.

What’s in a Word?

Gord Hotchkiss — Wed, 14 Sep 2011 16:30:21 +0000

For me, words are important, so in trying to define the future of our industry, the words we choose to represent the concept tell us something about our feelings towards it. Read more at The Results People.

Is Google God?

Gord Hotchkiss — Mon, 15 Aug 2011 22:01:36 +0000

Seriously, there are “Googlists” behind www.thechurchofgoogle.org who offer incontrovertible proof that Google is God. Read the full article…

An Internet Marketer 50 Years in the Making

Gord Hotchkiss — Mon, 08 Aug 2011 22:03:49 +0000

This past weekend, I turned 50. In the deluge of smart-ass cards I received, there was one that was at least noteworthy for the twist it took in insulting me. It reminded me that when I was born, “cable” referred to something that held up bridges, a “cell” was something that contained criminals and the “net” was used to capture a fish…Read the full article at TheResultsPeople.com.

Marketing in the ZMOT: an interview with Jim Lecinski

Gord Hotchkiss — Thu, 21 Jul 2011 23:02:12 +0000

A few columns back, I mentioned the new book from Google: ZMOT, Winning the Zero Moment of Truth. But, in true Google fashion, it isn’t really a book, at least, not in the traditional sense. It’s all digital, it’s free, and there’s even a multimedia app (a Vook) for the iPad. Read the full story on The Results People.

Each Day is a Gift

Gord Hotchkiss — Mon, 04 Jul 2011 22:40:10 +0000

I’m struggling with the onslaught of time. Maybe it’s the fact that I’m turn ing 50 in a few weeks. Maybe it’s that I attended the funeral of an old business colleague, friend and mentor who unfortunately was taken away much too early (at 66) due to Alzheimer’s. Or maybe it’s that my oldest daughter is graduating high school this week. What ever the reason, I just want everything to slow down a little. Read the full article now…

The Vancouver Riot – Social Media Backlash: Justice Or Revenge?

Gord Hotchkiss — Fri, 24 Jun 2011 17:29:52 +0000

In the 25 years I’ve lived here, I’ve never had to say this — indeed, I never believed I would ever say this — but last Wednesday, I was ashamed to say I live in British Columbia. I wasn’t the only one. I’m guessing the vast majority of the other 4.5 million people that call this Canadian province home felt the same way. In fact, the only people not feeling that way were the idiotic jerks that caused our collective shame. They were the ones using the Canuck’s loss to Boston in the Stanley Cup final as an excuse to wreak havoc on downtown Vancouver.

“You can’t cure stupid.”

Read the original post on MediaPost.

We’re Looking in the Wrong Place for Our Attribution Models

Gord Hotchkiss — Fri, 17 Jun 2011 18:17:16 +0000

The online landscape is getting more complex. Speaking from a marketer’s perspective, there are more points of influence that can alter a buyer’s path. At the last Search Insider Summit, John Yi from Facebook introduced us to something he called Pinball Marketing. It’s an apt analogy for the new online reality. Read the rest of this article at The Results People blog.