Archive by Author

Jan14

Chris Pinkerton

0

What Search can learn from TV – Part 1

The most popular question in search is “what’s next”? There are thousands of opinions, blogs, studies and even conferences devoted to this very topic. The masses tend to head toward the thought of defining the perfect search experience, or perfect search engine. Is this really what is needed, the perfect search engine? How people access content, and how relevant and current that content is, will be the constant factors in this evolution. But can we actually see into the future by learning from the past? Teach Me, Mr. TV Executive According to the viewership numbers from Nielsen, U.S. Television grew [...]

Nov10

Chris Pinkerton

1

The New Word Of Mouth

Ok I get it, ratings and reviews are important. It’s kind of obvious. We all know that word of mouth is one of the most creditable and influential touch points in a purchase process. How many times have you asked a colleague or friend ‘where did you get that’ or ‘what do you think of this’. In fact, in an Enquiro research study, it was noted that word of mouth is one of the top three influencing factors in every level of purchase, from very informal to very complex. So besides creating a tribe of raving fans, what are the [...]