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Sep26

Chris Davies

0

Static URLs beat Dynamic URLs

Google decided to be helpful on Monday and share a post called Dynamic URLs vs. static URLs. We’ve since received a number of questions from clients about this issue asking “should I change my site?” or “did I just waste thousands of dollars making my engineers implement a rewrite?” The answer is no. We’ll continue to use properly implemented redirect strategies, where appropriate, as a part of a total search marketing campaign. In competitive verticals a website that correctly rewrites dynamic URLs to short, keyword rich static URLs will outperform those who don’t (ceteris paribus). The Webmaster Central Blog isn’t [...]

Jun27

Chris Davies

0

Dot-Com is so 20th Century

Will the dot-com go the way of the Dodo in the light of ICANN’s decision to open up top-level domain names? Not likely, but it would be entertaining to own ".enquiro".   FYI, there are currently 21 top level domains (TLDs) that we’re all used to seeing, including .com, .ca, .gov and .edu. Important highlights of the ICANN decision: Applications will be accepted starting in April 2009 and likely cost ~$100,000 to register to help offset ICANN’s cost   Top level domains will be available in non-Latin languages such as Arabic and Cyrillic   Applicants must “demonstrate their technical capability [...]

Jun12

Chris Davies

0

#1 on Google is not a global constant

  After Jody’s excellent article on dealing with search engine algorithm updates we received a number of questions by folks who had noticed that their rankings change depending on where they are. You are likely seeing different results at work than you do at home; the same will often happen when you’re travelling. Google serves different results in two important ways right now: Geo-targeting: Enquiro is located in Kelowna, BC, about a 5-hour drive from Vancouver. I get astonishingly different results (both organic and sponsored) between using our native IP address and a US-based proxy. For some clients we see a [...]

Dec21

Chris Davies

0

What are Some Things I Should Consider When I am Shooting and Optimizing my Online Videos?

Over the duration of several days, I was given the task of uploading and optimizing online videos for a client. Over twenty videos were uploaded to Yahoo video, Google video, Metacafe and Youtube. It definitely doesn’t take a rocket scientist to upload videos or to optimize the content, but there are a few things that I would like to share if you plan on shooting your own video and then plan on uploading it to the internet. 1) Production First and foremost, if one of your friends owns a professional series digital video camera (ie.Panasonic dvx series) or at the very least, a point and shoot digital [...]

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