Archive by Author

May26

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7

Using Google’s Custom Search Engine for Internal Site Search

More and more each day you probably see Google’s custom search engine functionality appear on site’s across the Internet. In fact, I have implemented the Google custom search engine on two of my own sites. If you are looking for a simple way to enhance your users’ engagement level on your site then I recommend you take a closer look at Google custom search engine. Below are few of the top reasons I like it so much: Giving users what they are used to: More than half the world prefers Google’s search results and are comfortable interacting with the search [...]

May16

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1

Marketers Would Increase Budget for Behavioral Targeting

Four out of five advertisers are willing to increase their online advertising budget in order to add behavioral targeting to their pay-per-click campaigns, according to SEMPO, (Search Engine Marketing Professional Organization), http://www.sempo.org/, which conducted a 2007 state of the market survey of 867 search engine advertisers and search engine marketing agencies. I had a quick chat with the Chairperson of SEMPO, Dana Todd regarding the latest interest in behavioral targeting and the need to include it in a company’s online marketing strategy. Listen to the podcast of our conversation below:     powered by ODEO Rest of the press release: [...]

Feb18

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2

Before Launching a WordPress Blog – Check These Tips Out

WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Below are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs:   Custom Meta/Title Tags   There are numerous WordPress Meta Tag plug-ins but I like to use this one offered by G-loaded. This Meta Tag plug-in adds Meta Tags to the Front Page, Single Posts, Static Pages and Archived pages. It is compatible for the following versions: v1.5.2 – v2.3.2. For title tags I use the following code so that the title for the home [...]

Feb11

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10

Blogging Tactics for 2008

The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. This doesn’t surprise me because blogging is an excellent way to manage PR, offer technical support as well as interact with users. In 2008 Blogging will be about refining your content and applying strategies to help distinguish your blog from the thousands in your vertical. Below are 6 great tips from the past to help with your blogging strategy in 2008.   URL vs. Title: The URL of your post [...]

Nov19

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0

What Are Some Ways to Generate Ideas for Blog Posts?

Rashard who is currently visiting Frankfurt asks: What should I do when I am fresh out of ideas to blog about?  Thanks for the question Rashard and before I start I'd like to mention that before writing a post it's always good to to assess the value of your post to your readers.  Will your post help them in any way? Below I have come up with 9 ways to kick-start your blogging: Hot Industry Stories: Everyday you hear about acquisitions, mergers, companies releasing new technology/services or even executives getting fired. Unless you are one of the first blogs to [...]

Nov06

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2

What are the Benefits of Google’s OpenSocial and Android?

Google's vision of creating open platforms for both OpenSocial (using a single API) and Android (Open Handset Alliance) is absolutely genius. Not only does it help Google competitively but it also helps create a stronger user experience and a strong support community. Here are some of the major benefits to open platforms such as OpenSocial and Android: User Experience: Allowing developers to design applications on top of your platform provides the ability for users to have unique experiences tailored specifically for them. From a mobile perspective there will now potentially be a thousand different versions of the same operating system each [...]

Oct23

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1

Your Facebook Group is Setup, Now What?

So you were all excited when you first discovered Facebook Groups and noticed that all the cool kids had their own group so you quickly jumped on the bandwagon to create one for yourself.  You went through the process of creating an enticing title/description, selected the perfect logo and then proceeded to invite all your friends to join…but now what??? First of all, I don't think Facebook Groups work for everyone and if you're creating one from a business perspective it is important to understand the purpose of the group.  They work similar to blogs and forums in that you [...]

Oct22

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1

How Do I Increase My Feed Subscribers?

Feed subscribers are quite possibly your most loyal readers therefore it's important to grow your subscriber community as much as possible. With Google's purchase of FeedBurner as well as their own proprietary subscriber calculating technology don't be surprised to see feed subscribers becoming a variable in Google's ranking algorithm. In today's post we'll talk about how to increase your feed subscribers with some very simple tips. Prominent, Accessible and Ease of Use: Make your subscription buttons available on all pages and place them above the fold. Using technology like FeedBurner you can get a sense of your subscribers' favorite feed [...]

Sep04

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0

How Can Facebook Add Value to my Business?

Facebook is one of the most powerful social networking services currently available. Its interface and framework allow a person to spread news virally as quick as any social bookmarking service. Facebook Groups, communities of friends with similar interests, are also becoming extremely popular. But, why create a Facebook Group??? Well, Organizations and bloggers should create Facebook Groups to further promote brand presence, share news/events with their community and stimulate relevant discussion all in one spot. A prime example of an organization leveraging Facebook Groups is Contiki – through their group they share brochures, the trip/video of the week, contests, and [...]

Jul24

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1

What Should I do if my Blog’s Traffic has Plateaued?

Have you looked at your blog's stats lately and noticed that your blog's traffic is starting to plateau. Blogging is not simple, it takes a lot of hard work to continuously come up with new ideas for content and blog promotion. I remember last year at this time there were some excellent blog promotion strategies, however even some of those suggestions have been over exhausted. Some of these useful but sometimes over used suggestions included: Creating top 5, 10, 20 lists Submitting your blog to blog directories and Dmoz Using your blog's URL in your email signature Linking to your [...]

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