Archive by Author

Jan31

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The awesomeness of USB drives

There are lots of reasons why USB drives are awesome. Here are two that I find compelling, and use as my general pitch when asked the question, “Are USB drives really that useful?” If you have your own reason why USB drives are awesome, please post it below. Reusable storage The first great thing about USB drives is that they provide reusable storage. Anyone remember the pre-compact disc (CD) days when 3 1/2 floppy discs where the way of storing and transferring files? Before then, in the 80′s, we dealt with Super Pets’ and Commodore 64′s 5¼-inch floppies. Floppies enabled [...]

Sep15

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Google Instant and what it means to your business.

Google frequently deploys new technologies that are designed to benefit the user and provide the best search experience. Google’s goal is to serve up the most relevant websites based on a search query (or with Google Instant, what it thinks a query might be). Which web pages rank for search queries depends on the same SEO fundamentals as always: having quality content optimized for relevant keywords along with inbound links that support the authoritativeness of your site. It’s too early in the implementation of Google Instant to describe the precise effect it will have, or even if it will be retained [...]

Feb08

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ASK Enquiro – Blog Redesign

Welcome to the brand new Enquiro Blog. You will notice that it has a lot of new features including: Better navigation Consolidated category list Easier to filter by Author Easier to update content (for us) We hope you enjoy the new site, don’t forget to submit any internet marketing questions to us! Goodbye ASK Enquiro 1.0 – You will be missed…

Jan22

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Visit Enquiro On Facebook

Funny story. I was working on some promotional material for our webinar on “What would happen if your turned off PPC advertising for a month?” and I figured that it would be a good idea to add a link onto the Enquiro Facebook Page. SURPRISE! We didn’t have one. We had pretty much every other Facebook profile possible except a fan page. So, finally it is my honor to give you. The official Enquiro Facebook Fan Page – http://www.facebook.com/enquiro.

Nov26

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Enquiro Webinar – Managing SEO and Online PR

On Tuesday December 1, Enquiro will present a webinar on Managing SEO and Online PR. Who: Greg Jarboe (SEO-PR), Bill Barnes (Enquiro) What: Free Webinar about SEO and Online PR When: Tuesday, December 1, 2009. 11:00-11:30 am PST Where: Online – Sign Up Here Why: To learn about Managing SEO and Online PR In our digital marketing world, public relations has made a clear and decisive shift online. Companies that can effectively create buzz and manage their reputation will outperform their competition. Now more than ever, marketing executives have to understand: * What to do if their company has a [...]

Sep25

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Print Media to Digital Media – Much Change in a Decade or Two?

Many years ago, in what feels like another life, I used to work in print media. For 16 years, in fact. Not even on the hi-tech print production side of things, I was on the inky oily world of logistics, circulation, distribution, and business administration. Oh how I miss that. Not. Recent tumultuous challenges and strategic planning sessions brought something to mind. Business is just business, and digital media, however much it’s changing and how quickly, is just media, just business. Complex, fast moving, and difficult to keep a hold of the pulse of things? Sure.  More challenging than ever. But [...]

Aug21

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Concerning Eye Tracking

I’ve been doing a heck of a lot of industry research recently and I came upon some vehement rants about the quality and value (or perceived lack thereof)  in the use of eye tracking.  Some of that is along technical/insight lines, but there’s plenty of talk about eye tracking not being “worth the extra cost”. Here at Enquiro we operate a little differently. Eye tracking is an ingrained part of our Usability studies, and we’ve built a strong reputation on our ability to get the best out of eye tracking technology. We don’t use eye tracking as a $30k upsell to lab [...]

Aug20

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News Flash – People Tweet about Pointless Babble

A rush of emails flew around the office this morning about Emarketer’s post claiming 40% of Tweets are babble. Not just babble but “pointless babble”.  At the time I wondered what babble with a point might look like. But let’s get past that mindblock. I find it really interesting. The “pointless babble” is just random stuff that people shout out in the course of their daily life. An SEO expert might provide heaps of useful insight, flagging up useful links and helping their Twitter community with stucks and problems. Yet they may also shout out that their cat was just [...]

Jul31

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Changing the Game of Search

Enquiro’s CEO, Gord Hotchkiss, was recently interviewed about the evolution of Search by Byron Gordon of SEO-PR. The video interview had very convenient timing as it was released just days before the official announcement of the Yahoo/Microsoft search deal. A regular speaker at industry events and contributor to Media Post, Search Engine Land, and AskEnquiro, Gord has not shied away from voicing his opinions on the need for another dominant search engine. He challenges the engines to rely less on static technological advances to gain market share, and points out how neurology, psychology, and usability affects habits related to choosing [...]

Jun04

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Google Local Search Gets A Dashboard!

Local search is an important part of a solid search marketing strategy, and became even more so when Google started being more aggressive in their use of local search result maps back in early April.  Now they’ve rolled out a proper dashboard to let you see how people are interacting with your local listings. (Full announcement here and here) Today the Local Business Center team is rolling out a new feature: a dashboard that will provide you with information on how Google users are interacting with your local listing in Google Maps and Google Search. These local results can be [...]

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