Don’t Typecast Search as “Direct”
We should have taken it as a sign of things to come.
The panel I was moderating at OMMA, with the highly provocative title, “The Evolving Role of the Search Marketer”, was in a tiny room that seemed to be an afterthought of whoever planned the meeting space layout in the Marriott Marquis in New York.
Read the full article at The Results People blog.