Writing for the Web Part III – Expert Eye Series Ep-3

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It’s been a while since our ancestors were hunters and gatherers, but some habits die hard. Our brains became hardwired to find the shortest path to the best patches of food. Online, that same instinct is called “information foraging”. In Episode 3 of the Expert Eye, Ian and Karl talk to Gord Hotchkiss about writing for the web and guiding your visitors with the alluring scent of relevant information.