Writing for the Web Part I – Expert Eye Ep.1
[wp_youtube]FTttgvcSD7E[/wp_youtube]
“Content is King” – the mantra of pretty much anyone concerned with the user experience of a web site. We’re kicking off the Expert Eye with a three-part series looking at Writing for the Web and how you can develop content that really resonates with your customers. In this first one, we’re talking about why writing for your web site is not the same as writing a brochure or catalogue. We’ll touch on how people look at web pages and what they’re likely to read or skip over, and we’ll share a few techniques to make sure that your potential customers don’t miss that key content that you need them to see.
[...] bother creating a website if you’re not going to use it to give people what they want? In the first episode of The Expert Eye, Karl and I talked about how “content is king” on a website, and brought up two best [...]