Yahoo Day Parting Has Arrived!

Without much fanfare or publication, Yahoo has released its day parting and demographic targeting technologies. This is a great stride forward for Yahoo and, until now, has been a pain for many search marketers advertising on Yahoo. Yahoo now joins the ranks of the other major Search Engines (Google, Microsoft Live Search, and ASK) with offering a greater level of sophisticated targeting tools to help advertisers eliminate wasted advertising dollars. 

We have been working quite closely with our Yahoo Representatives who have been up until this point been assisting with manually day parting our clients’ campaigns. With Yahoo we have seen, through the implementation of manual day parting, an increase on Return on Investment of over 300% by only running ads within the hours when our target market has proven to be online. With a now automated system for advertisers to implement day parting on campaigns we can all now enjoy even greater control over campaigns and optimization best practices. This technology is of specific assistance to B2B marketers who are primarily targeting persons during work hours.

Here are some screenshots of the Day Parting Interface:

On the Campaign-Level view of the Yahoo UI, day parting can be easily seen through the incorporation of these icons beside your campaign names:

To access the day parting controls, enter into your campaign settings. On the right side of the page, you will see your settings for demographic targeting, geo-targeting, and day parting. Simply click edit and the pop-over appears as the following image depicts to edit the day parting.

Simply, click on the day and the controls for editing the day parting settings will appear.

Click save and you are done.

This is a great new functionality to Yahoo and we are excited to be able to expand day parting for all of our clients to further achieve our campaign goals.

Thanks Yahoo!