What to Expect at Next Week’s B2B Expert Series: Face-to-Face

The Enquiro team is getting geared up for next Thursday’s marketer event in Northern California. Attendees to these events include fellow marketers from companies like Cisco, 3M, SAP, YouSendIt, MarketingProfs, and Symantec. The atmosphere is informal and the discussions in-depth.

We have a total of 7 speakers joining us for the half-day event. Graham Mudd, comScore’s VP of Search and Media will be arriving from SES Chicago to deliver the opening keynote. Gord Hotchkiss, Enquiro’s CEO, is currently moderating the Search Insider Summit in Park City, Utah. He will join us to present B2B buying research and show us highlights from his newly published book: The BuyerSphere Project.

An “expert hot-seat” panel will kick off the second half of the morning. The panel brings together some of the sharpest minds in b2b marketing right now. During this part of the session, the audience gets to field their tough questions to the group. To round things out, we’ll listen to a demand gen. case study featuring Marketo’s VP of Marketing, Jon Miller.

We’re looking forward to the event and hope to see you there!

B2B Expert Series: Face-to-Face
Thursday Dec. 10, 2009
7:45am – 1:00pm
Redwood City, CA
Registration info >> www.enquiro.com/face2face

The Presenters:

Leslie Hernandez, Industry Marketing Manager for B2B Markets at Google, Matthias Blume, Chief Analytics Officer at Covario, Jon Miller, VP Marketing at Marketo, Patricia Neuray, VP National Sales at Business.com, Enquiro CEO Gord Hotchkiss, and comScore’s Graham Mudd. The event is moderated by Enquiro’s EVP and co-founder Bill Barnes.

Agenda:

7:45 Breakfast & Registration
8:30 Welcome/Introductions
8:40 Keynote #1: The Current State of Search Advertising – Graham Mudd, comScore
9:20 Keynote #2: Welcome to the BuyerSphere – Gord Hotchkiss, Enquiro
10:00 Networking Break
10:30 Panel “Hot Seat”: The BuyerSphere: How Business Buys from Business, Moderated by Bill Barnes, Enquiro
11:45 Case Study: Marketo’s Secret Sauce for Demand Generation: How We Use the BuyerSphere to Drive Revenue – Jon Miller, Marketo
12:10 Closing Remarks
12:15 Lunch
* Google will be conducting 1-on-1 video interviews with speakers and interested attendees during the breaks, collecting insights and footage for its Fast.Forward YouTube Channel.