Just about anyone can make (or buy) a web site these days, and just about every business is online. But it generally doesn’t cost a user more than a few seconds and a couple of clicks to get to your web site, realize it’s not that great, and go find one of your competitors. So the big differentiator now is the user experience. Ask yourself: does your site do what your customers want it to do quickly and easily? Do you know whether your web site is achieving its potential? Do you know what you can do to make it better? Who can help you answer these questions?!

We can. And we’ll do it almost for free and you get lunch.

World Usability Day is about making the world a better place for everyone, by putting the human element at the centre of technology, and this includes web sites. We want to raise the level of awareness around design and usability issues that can kill the effectiveness of a company’s web site, and we’ll be looking at some real examples to get the conversation started. We think it’s a good time to raise the issue here in Kelowna, as more and more businesses realize the necessity of interacting effectively with their customers in the online environment.

So we’re highlighting World Usability Day on November 12 with a special Lunch & Learn event at The Habitat. For $10 and two hours of your time (11am – 1pm), you’ll get lunch and a whole lot more:

• Usability 101 – an introduction to usability and user-centered design

• Case studies – we’ve already worked with a couple of local businesses to evaluate their web sites, and you get to see the results
• On-site clinic – you can offer up your site for live commentary from Enquiro’s usability staff and the other attendees

You’ll go back to work with ideas that can be immediately incorporated into creating web sites that people will love to interact with. Sounds like a pretty good deal to me.

If you’re a Kelowna business and this sounds like a good deal to you, register online, or call (250) 861-5252. Space is limited, and you don’t want to miss out on this.

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