Google Local Search Gets A Dashboard!

Local search is an important part of a solid search marketing strategy, and became even more so when Google started being more aggressive in their use of local search result maps back in early April. 

Now they’ve rolled out a proper dashboard to let you see how people are interacting with your local listings. (Full announcement here and here)

Today the Local Business Center team is rolling out a new feature: a dashboard that will provide you with information on how Google users are interacting with your local listing in Google Maps and Google Search.

These local results can be an excellent way for you to improve visibility in search engines for local focused queries. With more local results being displayed for competitive head terms you now stand a better chance of getting on page 1 in front of some qualified visitors. 

You can check it out at www.google.com/lbc.