Comments on: Get It or Die: Online is your Core Business http://ask.enquiro.com/2009/get-it-or-die-online-is-your-core-business/ B2B Marketing Blog Focusing on the Online Space Wed, 10 Aug 2011 20:32:01 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Phil Lauterjung http://ask.enquiro.com/2009/get-it-or-die-online-is-your-core-business/comment-page-1/#comment-2502 Phil Lauterjung Fri, 17 Jul 2009 16:26:38 +0000 http://ask.enquiro.com/2009/get-it-or-die-online-is-your-core-business/#comment-2502 Gord, You made some very good points, but the majority of B2B companies (particularly SMBs) still see this as a B2C issue. They refuse to even believe that most of their prospects and customers use the internet that much for business purposes. Yes, there are some who are ''getting it'' (small ''g''), but those that are ''Getting it'' (large ''G'') are very rare indeed. We need more evangelists in the internet marketing arena and fewer ''snake-oil'' sales types. Keep up the good work you are doing at Enquiro. Gord,
You made some very good points, but the majority of B2B companies (particularly SMBs) still see this as a B2C issue. They refuse to even believe that most of their prospects and customers use the internet that much for business purposes. Yes, there are some who are ”getting it” (small ”g”), but those that are ”Getting it” (large ”G”) are very rare indeed. We need more evangelists in the internet marketing arena and fewer ”snake-oil” sales types. Keep up the good work you are doing at Enquiro.

]]> By: Shawnn Smark http://ask.enquiro.com/2009/get-it-or-die-online-is-your-core-business/comment-page-1/#comment-2472 Shawnn Smark Tue, 07 Jul 2009 21:59:37 +0000 http://ask.enquiro.com/2009/get-it-or-die-online-is-your-core-business/#comment-2472 Gord - Im being challanged to prove that the web channel is a selling engine in my company. We are all B2B and do about 800 Million annually on the web. 65% of North American and 45% of EU orders are web based. We''ve got great data, but need a better angle as proving the selling engine theory. Thoughts? Gord –

Im being challanged to prove that the web channel is a selling engine in my company. We are all B2B and do about 800 Million annually on the web. 65% of North American and 45% of EU orders are web based. We”ve got great data, but need a better angle as proving the selling engine theory. Thoughts?

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