Comments on: Evolution in the Face of Adversity http://ask.enquiro.com/2009/evolution-in-the-face-of-adversity/ B2B Marketing Blog Focusing on the Online Space Wed, 10 Aug 2011 20:32:01 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Jason Redwood http://ask.enquiro.com/2009/evolution-in-the-face-of-adversity/comment-page-1/#comment-1854 Jason Redwood Tue, 20 Jan 2009 03:44:23 +0000 http://ask.enquiro.com/2009/evolution-in-the-face-of-adversity/#comment-1854 Gord, I could not agree with you more. Optimization of media touch points and harvesting critical sales pipeline data to capitalize and leverage current communication channels is key for businesses to gain market share against their competition. Smarter, faster, stronger and more agile. You need to be all of these things, but you need to be lean on the budget and get rid of any wasted promotion dollars spent. With traditional media becoming more and more difficult to track marketing ROI, it must be said that accountability is much easier to attain and to justify in the online media world where everything can be measured, tweaked, improved upon, tested and re-launched again and again. My web site NetCohesion is a perfect example. It will be re-launched soon and I will openly explain my strategy (transparency) for launching the new site in the manner I have chosen. Traditional media itself will take a huge hit during these tough economic times. Magazines are going digital to cut costs and stay alive. Sure, I agree, cut out the losers and capitalize on the winners, but more importantly, invest in your future by increasing your spending in those critical areas and take more market share. Budgets should grow in this environment, but so should the accountability for delivering results. Gord, I could not agree with you more. Optimization of media touch points and harvesting critical sales pipeline data to capitalize and leverage current communication channels is key for businesses to gain market share against their competition. Smarter, faster, stronger and more agile. You need to be all of these things, but you need to be lean on the budget and get rid of any wasted promotion dollars spent. With traditional media becoming more and more difficult to track marketing ROI, it must be said that accountability is much easier to attain and to justify in the online media world where everything can be measured, tweaked, improved upon, tested and re-launched again and again. My web site NetCohesion is a perfect example. It will be re-launched soon and I will openly explain my strategy (transparency) for launching the new site in the manner I have chosen.

Traditional media itself will take a huge hit during these tough economic times. Magazines are going digital to cut costs and stay alive. Sure, I agree, cut out the losers and capitalize on the winners, but more importantly, invest in your future by increasing your spending in those critical areas and take more market share. Budgets should grow in this environment, but so should the accountability for delivering results.

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