Archive for December, 2009

Dec07

Jody Nimetz

0

Google’s Second Coming of Personalization of Search

On Friday, Google announced that they are rolling out personalization to all.  Personalization, aka personalized search results, means that the results that you receive will be based on your searching habits as Google will be customizing the search results based on six months of search activity linked to an anonymous cookie in your browser.  Personalization of search is meant to provide a richer, more relevant search experience.  This “customization” includes searches you’ve done and results you’ve clicked. Previously when Google launched personalization back in 2007, it only impacted users who were signed into their Google (iGoogle) account.  In addition, they [...]

Dec04

Andrew Spoeth

0

What to Expect at Next Week’s B2B Expert Series: Face-to-Face

The Enquiro team is getting geared up for next Thursday’s marketer event in Northern California. Attendees to these events include fellow marketers from companies like Cisco, 3M, SAP, YouSendIt, MarketingProfs, and Symantec. The atmosphere is informal and the discussions in-depth. We have a total of 7 speakers joining us for the half-day event. Graham Mudd, comScore’s VP of Search and Media will be arriving from SES Chicago to deliver the opening keynote. Gord Hotchkiss, Enquiro’s CEO, is currently moderating the Search Insider Summit in Park City, Utah. He will join us to present B2B buying research and show us highlights [...]

Dec04

Ian Everdell

1

Eye Tracking as a Method to Improve Search Usability

I was recently interviewed by Sonja Quirmbach, of Deutsche Telekom, about eye tracking, usability, and search. The interview was orginally posted on Sonja’s blog. —- An often discussed topic in the UX world is the eye tracking method and its right to exist as a meaningful and valid usability method. I am including eye tracking in my usability tests as often as possible, because I found it to be an helpful method to investigate what user look at on a result page. Particularly the information on eye movement in combination with user behavior on the search results page provides a [...]

Dec03

Gord Hotchkiss

0

Marketers: Shift Your Paradigms

I think I know what I want to do with the rest of my life – I want to shift paradigms. Now that I’m older and arguably wiser, people sometimes ask me for that “one piece of advice”. Usually, it involves stepping into someone else’s perspective and seeing things from their viewpoint. With each year that passes, I find myself doing that more and more, leading me to dole out that piece of advice more frequently. Our Reality is What We Perceive It to Be You see, there is no truth or ultimate reality. There is only our perception of [...]

Dec03

Jody Nimetz

2

The Continued Importance of Link Building

As we enter 2010, there are many of us that have been in the search marketing for a number of years, some even into their second decade.  We all realize the importance of quality links to a website.  Yet many go about “link building” in different ways.  Some purchase links, some buy and sell links, some submit to directories, some outsource and let others purchase links on their behalf.  Some even outsource and let others submit to free directories and participate in link exchanges.  Of course some focus on a combination of the above, while yet others simply create content in hopes [...]

Dec02

Jody Nimetz

1

Managing SEO and Online PR – Enquiro Webinar

Yesterday we wrapped up our B2B Expert Series of Webinars with a fine presentation from Greg Jarboe on Managing SEO and Online PR.  I was live blogging the event which you can find over at Marketing Jive:  Managing SEO and PR. Here is a recap of the items that were discussed. Greg started out by discussing how PR has made a drastic shift to online.  He cited how the NY Times picked up one of their press releases verbatim illustrating these recent trends.  He touched on the importance of Google Universal Search (aka blended search) and how Google displays news [...]

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