Archive for November, 2009

Nov26

admin

2

Enquiro Webinar – Managing SEO and Online PR

On Tuesday December 1, Enquiro will present a webinar on Managing SEO and Online PR. Who: Greg Jarboe (SEO-PR), Bill Barnes (Enquiro) What: Free Webinar about SEO and Online PR When: Tuesday, December 1, 2009. 11:00-11:30 am PST Where: Online – Sign Up Here Why: To learn about Managing SEO and Online PR In our digital marketing world, public relations has made a clear and decisive shift online. Companies that can effectively create buzz and manage their reputation will outperform their competition. Now more than ever, marketing executives have to understand: * What to do if their company has a [...]

Nov24

Jody Nimetz

1

The Importance of Breadcrumb Navigation

Original Post from Marketing Jive:  The Importance of Breadcrumb Navigation We have had a few questions about breadcrumb navigation as of late. The timing is uncanny as we were one of the first who reported the fact that Google is now displaying breadcrumb navigation in the organic listings of their search results.  For e-commerce sites or sites with clear navigation paths, this may prove to be extremely beneficial from an SEO perspective. Putting the “Bread” in Breadcrumb So what exactly is breadcrumb navigation?  Well simply put, breadcrumb navigation is a series of links that show the user a navigation path [...]

Nov20

Gord Hotchkiss

0

Search Insider Sneak Peek: Avinash Kaushik and the 3 for 1 Keynote

Avinash Kaushik, Google’s Analytics Evangelist, will be kicking off the Search Insider Summit in just two weeks. I had the opportunity to chat to Avinash last week about what might be in store. As anyone who has heard Avinash before can vouch for, it won’t be sugar coated, it will be colorful and it will probably wrench your perspective on things you took for granted at least 180 degrees. Here are the three basic themes Kaushik will be covering: The Gold in the Long Tail Avinash believers there is unmined search gold lying in the long tail of many campaigns. [...]

Nov12

Gord Hotchkiss

1

SIS Sneak Peek: Looking Backwards, Looking Forwards

In about 3 weeks, we’ll be gathering in Park City, Utah for another Search Insider Summit. Between now and then, I’ll be providing a sneak peek at some of the content that will be covered. On Day 1 of the summit, Jordan Rohan from Clearmeadow Partners and Mark Mahaney from Citi Investment Research will look backward 6 months and forward 6 months to help us get a fix on lessons learned and what we should be paying attention to. I asked both Jordan and Mark to provide some hints of what they’re seeing in their rearview mirrors and what’s coming [...]

Nov06

Gord Hotchkiss

2

SIS Sneak Peak: Selling Search to the C-Suite

In just under one month, we’ll be gathering on the frosty ski hills of Park City, Utah for the Search Insider Summit. Between now and then, I’ll give you a sneak preview of some of the main topic areas we’ll be tackling in the meeting rooms of the Silver Lake Chateau. Today – How do you sell Search to the C-Suite? The Search Marketing Maturity Model About a year ago, Scott Brinker from Ion Interactive (who will also be at the Summit, but that’s a different column) shared with me a Search Maturity Model he’d been working on. It was [...]

Nov05

Ian Everdell

0

Kelowna Businesses Mark World Usability Day with Enquiro

Just about anyone can make (or buy) a web site these days, and just about every business is online. But it generally doesn’t cost a user more than a few seconds and a couple of clicks to get to your web site, realize it’s not that great, and go find one of your competitors. So the big differentiator now is the user experience. Ask yourself: does your site do what your customers want it to do quickly and easily? Do you know whether your web site is achieving its potential? Do you know what you can do to make it [...]