Archive for September, 2009

Sep25

Rich Deakin

1

Print Media to Digital Media – Much Change in a Decade or Two?

Many years ago, in what feels like another life, I used to work in print media. For 16 years, in fact. Not even on the hi-tech print production side of things, I was on the inky oily world of logistics, circulation, distribution, and business administration. Oh how I miss that. Not.
Recent tumultuous challenges and strategic planning sessions brought something to mind. Business is just business, and digital media, however much it’s changing and how quickly, is just media, just business. Complex, fast moving, and difficult to keep a hold of the pulse of things? Sure.  More challenging than ever. But it [...]

Sep24

Gord Hotchkiss

0

Give Us Something to Talk About in Park City

From December 2nd through 5th, in the ski hills of Park City, Utah, a bunch of really smart search marketers will get together to share what’s on our minds at the Search Insider Summit. The almost 7 months that have passed since the spring show in Florida have been interesting ones. I’ve taken a quick look back at the Search Insider columns in that time to see what things we were writing about:
Real Time
A number of us have written about the shifting sands of our industry, feeling that something big is happening. Is search as the industry we [...]

Sep17

Jody Nimetz

4

Duplicate Content: Myths, Mayhem and Making Sense of it All

When you are a company that is trying to organize the world’s information (Read: Google), relevancy and duplication are big concerns.  With all due respect to Google’s advertising platform, Google is in the business of Search and all about providing the world’s informaiton to those in search of it.  Google’s mission: to organize the world’s information and make it universally accessible and useful.  If you have been in the Search industry for some time, you will of no doubt heard the proverbial “content is king” statement.  A bit of a more accurate statement might read “unique content is king”.
Some of you [...]

Sep17

Gord Hotchkiss

0

Do We Need A Different Kind Of Search Conference?

Something’s been bothering me for the last few years. In that time, I’ve probably spoken at two to three dozen industry events: trade shows, summits, conferences and workshops. In fact, this week, I’m at one such event – a user summit. Throughout that entire time, I’ve felt that there’s a fundamental disconnect at these events. And this week, I think I’ve finally put my finger on it: the wrong people are attending.
Let me give you one example. Earlier this year, I was at a client’s internal summit, talking about the importance of
“Getting It.” I looked at the 100-some assembled people, [...]

Sep11

Karl Hourigan

0

Web 3.0 – been there, done that?

As I projected myself into the brave new Web 3.0 future, it started to feel like something I’d experienced before. And that something was CompuServe.

Sep10

Gord Hotchkiss

0

The Pressure’s on and The Cracks are Beginning to Show

Sometime ago, I wrote a column saying the fallout of the economic crisis would be a rapid evolution in marketing practices, speeding the transition from the old way of doing things to a much more dominant role for digital. In that transition, search would play a bigger role than ever. In the past few months, I’m seeing exactly that come to pass. People are serious about search, from the bottom right up to the top corner office. This isn’t playtime in the sandbox anymore; we’re suddenly moving front and center.
“I’m Ready for My Close Up, Mr. CMO”
The reason people are [...]

Sep08

Gord Hotchkiss

0

Search: The Verb

“and now the times are a changin’
Look at everything that’s come and gone”
Rob Griffin’s thought provoking column on The Death of Search started by poking fun at my summertime nostalgia, likening it to Bryan Adam’s lyrics. Well Rob, two can play that game.
Search: More than an Industry
Here’s the thing. In the column, and the resulting feedback, Rob and others talk about Search as an industry, search as a channel, search as a technology. All these things are way too limiting: Search is a verb. Search is something we do. And, as such, it reaches past technology and channels and [...]