Archive for July, 2009

Jul31

admin

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Changing the Game of Search

Enquiro’s CEO, Gord Hotchkiss, was recently interviewed about the evolution of Search by Byron Gordon of SEO-PR. The video interview had very convenient timing as it was released just days before the official announcement of the Yahoo/Microsoft search deal. A regular speaker at industry events and contributor to Media Post, Search Engine Land, and AskEnquiro, Gord has not shied away from voicing his opinions on the need for another dominant search engine. He challenges the engines to rely less on static technological advances to gain market share, and points out how neurology, psychology, and usability affects habits related to choosing [...]

Jul30

Gord Hotchkiss

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Summer Stories: How I Met Fredrick Marckini

As I said last week I’m in the mood for a little reminiscing, so today, I’ll be sharing the story of my first industry event and how I met iProspect’s founder, Fredrick Marckini. Bound for Beantown It was 2001 before I attended my first industry trade show. As you might imagine, doing SEO in a small city of 120,000 people in Western Canada, our ability to “talk shop” with anyone who had the slightest clue what we were talking about was limited. The idea of being in a room of a few hundred other SEO’s was mindboggling, so we checked [...]

Jul23

Jody Nimetz

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The Difference Between a Dashboard and a Report

From a number of “dashboards” and “reports” that I have seen out there, in the world of SEO and online marketing, there appears to be a disconnect with regards to reporting and dashboards. Quite often a new client comes to us and we ask to see some historical data, the client presents us with a plethora of data and lengthily reports. Sound familiar?

Jul23

Gord Hotchkiss

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Summer Stories: How I Got Into Search

This time of year always causes me to look backwards. My birthday is in the summer, so the increasing tally of years is hard to ignore. But it was also summer, specifically the summer of 2004, when I wrote my first Search Insider column, called “The Growing Pains of Search.” That was 213 columns and about 180,000 words ago (I”m rapidly closing in on David Berkowitz and his 224 SI columns). And, finally, it was the summer of 1999 when Enquiro (then Search Engine Position) was born, so this marks my tenth official anniversary in the biz (I’ve been playing [...]

Jul16

Gord Hotchkiss

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The Ebbs and Flows of Market Share

It’s been just over 6 weeks since the birth of Bing. While I didn’t actually say Microsoft’s new search baby was ugly, I was less than optimistic about it’s chances of unseating Google in a popularity contest. So, with every measurement panel carefully following Bing’s debut, I think it’s time to see just how little engine is doing in the search (oops, make that “decision”) sandbox. Let the Record Show First of all, much acrimonious commentary has been attributed to me about Bing. I just want to say I never said Bing was a failure, a bad search engine or [...]

Jul09

Gord Hotchkiss

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SEO Success: A Sign of a Healthy Corporate Culture

I’ve been working with companies on SEO for over a decade now, and there’s one thing I’ve noticed: all things being equal, healthy companies with great cultures seem to do much better in organic search results. And by organic success, I mean the good, white hat, Matt Cutts approved kind of success. I bet that if you found the companies that do well in organic search, you’d also find companies that Jim Collins (author of Built to Last and Good to Great) would be proud of. This correlation can’t be coincidence, so I’ve outlined some reasons why this might be [...]

Jul09

Andrew Spoeth

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Gord Hotchkiss Interview and Preview to SES San Jose

As a preview to the upcoming Search Engine Strategies conference in San Jose, Byron Gordon of SEO-PR caught up with our CEO & President, Gord Hotchkiss. Gord will be presenting at the search marketing conference as part of its B2B & Vertical track on August 12. He will be joined in person by the same B2B panel of experts that participated in our popular webinar series. The BuyerSphere Project at SES San Jose August 12, 4:00 – 5:15pm – Gord Hotchkiss, President & CEO, Enquiro – Mark McMaster, Senior Planner of B2B and Technology Markets, Google – Ben Hanna, VP [...]

Jul02

Gord Hotchkiss

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The New Metrics of Fame

“In the future, everyone will be world-famous for 15 minutes.” Andy Warhol, 1968 When Warhol made his oft-quoted prediction, he was referring to the ability of media to push anyone into the bright glare of the spotlight for a fleeting brush with celebrity. What he couldn’t have anticipated was the strange twist the web would throw on that. The web democratized media and accelerated Warhol’s prediction. Viral fame doesn’t depend on tightly controlled channels like newspapers and TV networks, it seeps, oozes and sometimes gushes, propelled by users. All of us, including middle aged guys from New Jersey lip syncing [...]