Looks back at Enquiro”’’s first white paper on Search, 2004”’’s Inside the Mind of the Searcher. Some of the items that we concluded from our research was that it became clear that searchers have mentally divided the search engine results page into distinct sections, and many searchers will skip some of these sections completely. In general, organic listings are more likely to be seen by a greater percentage of users than sponsored listings.
This week we had a webinar on Digital Immigrants and Digital Natives. We showed brain scanning images, survey results and the work of Marc Prensky, Gary Small and other researchers, showing how technology has created a generational divide between our kids and us. But for me, it all came into sharper focus for me when I walked past our computer at home and saw my youngest daughter, Lauren, sitting there with crochet hooks in hand.
“What are you doing?” I asked.
“Learning to crochet.”
“On the computer?”
“Yes, there’s a video showing how on YouTube.”
“Really?”
“Yes Dad, YouTube has now replaced Grandma” [...]
I am a big advocate of SEO 101. A lot of people these days are all about Web 2.0 or Web 3.0 and it shows. Have you seen some of the "crap" that is on the Web these days? Sure it might be flashy and fancy… from a design point of view, but quite often, it sure does not help with the user experience or with the ability to find relevant results in a given search engine. I guess by title, I am an organic search strategist. I focus on SEO initiatives to help my clients intercept their target audience. [...]
The canonical tag has a lot of applications, and one of them is helping to simplify duplicate content issues. One of these situations frequently occurs with long pieces of content which have been broken out over several pages to improve usability. This is common for content publishers such as newpapers, but also happens with other types of sites. It’s common to use pagination links such as these ones (from Lester Chan’s WP-Pagenavi plugin) to help users and engines find the rest of your article.
One great B2B content development strategy can be publishing transcripts of webinars, podcasts or conference calls. These [...]
I can hardly believe we’re only a few days away from wrapping up the BuyerSphere webinar series. It has been quite a journey. Since the beginning of April, we’ve been building this amazing package of webinars and research papers which go to the very core of B2B marketing. Experts from Google, Business.com, Covario, Demandbase and Marketo have all contributed their unique experience and marketing advice. If you’ve missed them so far, you can still get the recordings and white papers at www.enquiro.com/b2bresearch.
Our final webinar in the series will be – in my opinion – one of the most fascinating and [...]
In the new Bing enabled world, search is hotter than ever. Your entire Search Insider line up has been trading quips and forecasts about the future of search. Aaron Goldman thinks Hunch may be the answer to my call for an iPhone of Search. Today, I want to talk about why Wolfram|Alpha is very, very important to watch. It’s not an iPhone, but it is changing the rules of search in a very significant way.
Search is more than Skin Deep
To most users, a search engine is only skin (or GUI) deep. And anyone who’s taken Wolfram for a spin has [...]
In a recent survey, we asked B2B buyers how they prefer ordering the things they order all the time. 63% said they prefer to order them online. The next nearest choice was 15%, who would go the traditional route of ordering from a local office over the phone. Another 12% said they’d prefer to order from a real live sales rep. In a recent presentation to a client, I kept that pie chart of results up for awhile, allowing it to sink in, because I think the implications are astounding. After it sunk in, I asked what I believe to be [...]
As I write this there’s an automated countdown clock in another browser window counting down the days, hours, minutes and seconds until millions of people will flood the internet in search of the perfect Facebook username.
On June 12th at 12:01 a.m. EDT Facebook will go crazy. Everyone who was previously assigned a user name made up of random numbers (id=123456789) will be able to obtain a username similar to what LinkedIn offers. (Official announcement here)
I can now shed my previous Facebook identity (120400011) become facebook.com/chris.davies, or if that’s not available perhaps w.chris.davies to match my LinkedIn account.
They’re limiting the potential [...]
I seem to be in the minority. Everybody (including Aaron Goldman) seems to be jumping on the Bing bandwagon. It’s generated some good initial reviews, and Aaron goes as far as to say, “Bing is far and away the most serious challenge to Google that anyone’s ever posed”
I’m not so sure. Don’t get me wrong. Bing is a good step forward for Microsoft. It shows they’re serious about search. But unlike Aaron, I don’t think Bing is going to make a significant difference in market share numbers. I think Microsoft will get a temporary blip, causing everyone to rush to [...]
Local search is an important part of a solid search marketing strategy, and became even more so when Google started being more aggressive in their use of local search result maps back in early April.
Now they’ve rolled out a proper dashboard to let you see how people are interacting with your local listings. (Full announcement here and here)
Today the Local Business Center team is rolling out a new feature: a dashboard that will provide you with information on how Google users are interacting with your local listing in Google Maps and Google Search.
These local results can be an excellent way [...]
Enquiro on Twitter