Archive for March, 2009

Why Enquiro is the Best Place to Work

If any of you have been fortunate enough to pursue a career and obtain a job that you love, you’ll definitely appreciate this post.  When I look at posts such as Fortune’s 100 Best Companies to Work for in 2009 (http://money.cnn.com/magazines/fortune/bestcompanies/2009/), I see a glaring omission.  The omission is for Enquiro Search Solutions Inc.  Quite often we hear of these amazing places to work.  The Googles of the World, Cisco, the NetApps,  Zappos, Starbucks, Deloitte, FedEx and the list goes on.  Yet until you actually experience working in an environment where you enjoy waking up and going to your "job", it’s [...]

Skittles Viral Campaign Holds a Mirror to Twitter

Original Post: http://www.marketingfinger.com/2009/03/skittles-holds-a-mirror-to-twitter/
Skittles, a candy produced by Mars Incorporated, created a bit of an online uproar on March 1 when they made a dead simple, yet effective change to their web home page, www.skittles.com. Instead of a rainbow-colored product site as one would expect, users saw a Twitter feed for the search term Skittles.  The page was superimposed by an intercept survey asking users for their age, and acceptance of a simple terms and conditions statement:
"Just a heads up: Any stuff beyond the Skittles.com page is actually another site and not in our control.  This panel may be hovering [...]