Archive for March, 2009

Mar26

John Yuill

0

BtoB Webcast: Avinash Hits the Mark on B2B Analytics

Earlier in the week BtoB Magazine hosted a website with Avinash Kaushik on ‘Measuring Micro & Macro Conversions in Lead Generation’, a topic near and dear to our hearts.  This was an action-packed hour of strategies for leveraging analytics to meet B2B website objectives and it has garnered quite a bit of interest, judging from recent conversations with our clients and others.  That Avinash, always causing a stir! 
There were lots of good concepts presented, but I wanted to highlight a couple that we think are particularly relevant.  These are the kinds of things that can lead to significantly improved results [...]

Mar26

Gord Hotchkiss

0

The Confluences of Spring Break

It’s funny. Given three disparate ideas and enough time out of the office, I can somehow manage to tie it all together into a Search Insider theme. The ingredients for this column? The two books I choose to pack to read on my Spring Break vacation, and a bit of history from Southern Portugal, where I’ve spent the past week.
Odd Man Out
 
The first book was Malcolm Gladwell’s latest, Outliers (chosen primarily because reading Gladwell doesn’t seem like work at all, a key criteria for vacation reading). In typical Gladwellian fashion, Malcolm takes a central idea; the outliers that fall beyond [...]

Mar25

Chris Davies

1

Participate in Our B2B Marketing Survey and Win!

As most of you know, Enquiro Research works tirelessly to put out excellent B2B focused research. Now it’s your chance to be a part of it.
We would like your input in an online survey, in order  to understand more about  your experiences when making business purchase decisions, and/or going through the process of short-listing vendors and business solutions. By completing the survey you’ll be adding valuable insight into an area of business that is undergoing tremendous change.
The survey will take you 15 – 20 minutes to complete and you could win a $25 Starbucks card to thank you for [...]

Mar19

Chris Davies

0

Free High-Quality Text Links!

One of my favorite posts on linking comes from every SEO’s favorite Googler, Matt Cutts. It tells you how to use Google Webmaster Tools (WMT) to identify 404 pages with incoming links. A link to a page that doesn’t exist is just wasted link juice, and Webmaster Tools is a great way to find broken pages and redirect them to the right page. It’ a great way to do more with what you already have.
Today’s linking tip also comes to us thanks to Google WMT. When you have a page or post on your site which manages to attract [...]

Mar19

Gord Hotchkiss

0

Looking for the Future? Look for Chaos, not Stability

This week, someone asked me about sustainable business models in the Internet. Earlier the same day, another person asked me about defensible models. Both questions left me perplexed. I wasn’t trying to avoid them. I just didn’t know how to answer. So, some 48 hours later, I offer this column as a somewhat belated response. It isn’t an answer, as I’m still just as perplexed. But now at least I know why.
So why are people asking about defensible and sustainable business models on the Internet? Well, if there’s one thing the Internet has done, it’s brought sky high valuations back to [...]

Mar18

Gord Hotchkiss

0

When Search and Social Collide

I feel the ground shifting under my feet. And I’m not the only one. John Battelle voiced his perception of shift in a post  this weekend.
 
Search, and Google in particular, was the first true language of the Web. But I’ve often called it a toddler’s language – intentional, but not fully voiced. This past few weeks folks are noticing an important trend – the share of traffic referred to their sites is shifting. Facebook (and for some, like this site, Twitter) is becoming a primary source of traffic.
 
Why? Well, two big reasons. One, Facebook has metastasized to a size [...]

Mar17

Jody Nimetz

4

B2B Marketing and the Mobile Internet

Here in North America, I’ve been waiting for the big mobile boom, that has happened in other parts of the world.  It seems like other areas of the world including countries like Japan and China seem to be more mobile savvy that we are in North America.  The Mobile Internet is still young which may explain why many businesses have not tapped into it as a marketing channel.  Of course there are some businesses that have been early adopters of mobile marketing but there are many who have not started to leverage the Mobile Internet… and what about B2B?
So is there [...]

Mar16

Kyle Grant

3

Yahoo Day Parting Has Arrived!

Without much fanfare or publication, Yahoo has released its day parting and demographic targeting technologies. This is a great stride forward for Yahoo and, until now, has been a pain for many search marketers advertising on Yahoo. Yahoo now joins the ranks of the other major Search Engines (Google, Microsoft Live Search, and ASK) with offering a greater level of sophisticated targeting tools to help advertisers eliminate wasted advertising dollars. 
We have been working quite closely with our Yahoo Representatives who have been up until this point been assisting with manually day parting our clients’ campaigns. With Yahoo we have seen, [...]

Mar11

Gord Hotchkiss

2

Brand Religion: A Reading from the Book of Skittles

There’s something about Tuesdays. Just when I’m starting to think about what my Thursday column is going to be about, something hits my inbox that seems freakishly timely. This time, it was David Berkowitz’s ode to Skittles.com. My intention was to write about brand religions playing out online, and here, in all its gory real time splendor, was a parable made to order. It would be unseemly, not to mention unfaithful, not to read the signs from above and pick up this story thread so graciously thrown in front of me.
Now, let’s get the Skittle Scuttlebutt out of the way, as [...]

Mar10

Jody Nimetz

5

B2B SEO vs. B2C SEO: How Different Is It?

I’ve been asked a couple of times about how B2B SEO differs from B2C SEO.  Is there a difference?  Well there is a difference and it depends on how you look at SEO.  If you are looking at SEO as strictly a tactical tool, B2B SEO can be quite similar to B2C SEO.  From a strategic perspective, B2B SEO can be quite a bit different than normal B2C SEO.  There are a number of B2B challenges that B2B marketers are faced with in the online word.  The fact is that when someone is ready to purchase a cell phone that [...]

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