enquiro research
The Customer Life Cycle Funnel - an Interview with Jim Sterne
October 16th, 2008 by Andrew Spoeth
I recently had a chance to chat with Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit.
Jim Sterne’s depiction of the Customer Life Cycle Funnel - four distinct funnels based on successful or unsuccessful customer acquisition, persuasion and conversion - has been widely quoted and referenced since he first presented it in 2000. In the interview, Jim walks us through the four funnels, while also touching upon B2B vs. B2C, and social media marketing.
Very well done. Good discussion, with excellent use of graphics to help us visualize what you and Jim are talking about.
why dont you make this a podcast so we can download and hear in the car? you can keep doing other interviews and we can continue downloading automatically.
Thanks for the feedback. In the near future, we’ll have more multi-media posts such as this one, and make them available as podcasts.