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	<title>Comments on: Key PPC Best Practices (Part 1 of 4)</title>
	<link>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/</link>
	<description>Online Marketing Articles Focusing on the B2B Space</description>
	<pubDate>Wed, 19 Nov 2008 10:34:43 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.2</generator>
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		<title>By: PPC best practices &#124; jaimielynne.com</title>
		<link>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1499</link>
		<dc:creator>PPC best practices &#124; jaimielynne.com</dc:creator>
		<pubDate>Mon, 18 Aug 2008 19:24:58 +0000</pubDate>
		<guid>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1499</guid>
		<description>[...] good article here [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] good article here [&#8230;]</p>
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		<title>By: Using Pay-Per-Click (PPC) Campaigns to Attain Business Goals &#124; Sazbean</title>
		<link>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1497</link>
		<dc:creator>Using Pay-Per-Click (PPC) Campaigns to Attain Business Goals &#124; Sazbean</dc:creator>
		<pubDate>Mon, 18 Aug 2008 15:38:10 +0000</pubDate>
		<guid>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1497</guid>
		<description>[...] Published by Sarah Worsham at 11:37 am under Advertising, Business, News &#38; Notes    Sadly enough, too many advertisers initiate PPC campaigns without knowing what the end goal is. A word of caution: Traffic is not an end goal! &#8230;PPC campaign effectiveness is judged by its impact on the company’s bottom line, and the return on investment. Campaign optimization is measured by an increase in CTR and improved quality score. - Ask Enquiro - Key PPC Best Practices (Part 1 of 4) [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Published by Sarah Worsham at 11:37 am under Advertising, Business, News &amp; Notes    Sadly enough, too many advertisers initiate PPC campaigns without knowing what the end goal is. A word of caution: Traffic is not an end goal! &#8230;PPC campaign effectiveness is judged by its impact on the company’s bottom line, and the return on investment. Campaign optimization is measured by an increase in CTR and improved quality score. - Ask Enquiro - Key PPC Best Practices (Part 1 of 4) [&#8230;]</p>
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		<title>By: Key PPC Best Practices (Part 4 of 4) &#124; Ask Enquiro</title>
		<link>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1475</link>
		<dc:creator>Key PPC Best Practices (Part 4 of 4) &#124; Ask Enquiro</dc:creator>
		<pubDate>Thu, 14 Aug 2008 20:44:31 +0000</pubDate>
		<guid>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1475</guid>
		<description>[...] is the final installment of the 4-part series on key PPC best practices (PPC Best Practices Part 1, Part 2, and Part [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] is the final installment of the 4-part series on key PPC best practices (PPC Best Practices Part 1, Part 2, and Part [&#8230;]</p>
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	<item>
		<title>By: PPC Best Practices (Part 3 of 4) &#124; Ask Enquiro</title>
		<link>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1421</link>
		<dc:creator>PPC Best Practices (Part 3 of 4) &#124; Ask Enquiro</dc:creator>
		<pubDate>Thu, 31 Jul 2008 23:16:44 +0000</pubDate>
		<guid>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1421</guid>
		<description>[...] is the third installment of the 4-part series on key PPC best practices (PPC Best Practices Part 1, Part 2). So far we&#8217;ve introduced the basics in the planning and measurement involved with [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] is the third installment of the 4-part series on key PPC best practices (PPC Best Practices Part 1, Part 2). So far we&rsquo;ve introduced the basics in the planning and measurement involved with [&#8230;]</p>
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		<title>By: pligg.com</title>
		<link>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1389</link>
		<dc:creator>pligg.com</dc:creator>
		<pubDate>Thu, 17 Jul 2008 03:43:10 +0000</pubDate>
		<guid>http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/#comment-1389</guid>
		<description>&lt;strong&gt;Key Best Practices for PPC Campaigns &#124; Ask Enquiro...&lt;/strong&gt;

PPC campaign managers must be given sufficient time in preparing the setup of campaigns. Preparation should always be a key to success, whether it is physically setting up the campaign, or mentally prepared....</description>
		<content:encoded><![CDATA[<p><strong>Key Best Practices for PPC Campaigns | Ask Enquiro&#8230;</strong></p>
<p>PPC campaign managers must be given sufficient time in preparing the setup of campaigns. Preparation should always be a key to success, whether it is physically setting up the campaign, or mentally prepared&#8230;.</p>
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