Google Launches Google Ad Planner

Google has been on a roll with some major announcements in the past week.  First there was the announcement of the addition of the new layer to Google Trends with Google Trends for Websites, a fun tool that gives you a view of how popular your favorite websites are, including your own! It also compares and ranks site visitation across geographies, and related websites and searches.

Now today there was an announcement about Google Ad Planner, a "research and media planning tool that connects advertisers and publishers."  Basically how Ad Planner works is that it lets users enter their demographics and specific Web sites related to their target audience. From there, Ad Planner then relays information about the sites that the company’s audience may view.  This works both on Google’s content network and off the content network.  The tool is free but by invite only.  You can apply here.