Top 20 SEO Posts from ASK Enquiro in 2008

As the year nears its end, we thought that we would countdown our top 20 SEO posts from the past year of 2008 on ASK Enquiro.  We covered a number of topics from creating 404 error pages to on-page optimization factors.  Organic Search continues to remain one of the most cost effective forms of online marketing and markeitng in general that you can participate in.  Planning a strong SEO or Organic Search strategy can provide great return and do so with minimal cost depending on your needs.
We have also been fortunate enough to have a few of our posts be featured on Search Engine Land’s Best [...]

Fear, Greed and the Google Parallax View

Greed is right.
Greed works.
 
Greed clarifies, cuts through, and captures the essence of the evolutionary spirit.
 
Greed, in all of its forms — greed for life, for money, for love, knowledge — has marked the upward surge of mankind.
 
Gordon Gekko, Wall Street
 
Yesterday, I listened to an interview with Canadian businessman Stephen Jarislowsky (http://en.wikipedia.org/wiki/Stephen_A._Jarislowsky). Jarislowsky is one of Canada’s richest men, our version of Warren Buffet. And he said something simple but profoundly important in the interview. Greed is strong, but fear is stronger.
 
Gekko is right. Greed does drive us. It is evolutionary. It’s hardwired into us. Harvard professors Nitin Nohria and Paul [...]

Google’s Death Grip and Search Snapshots

Considering that I’ve devoted the last 6 months to exploring the impact of brand in search in this column, I do have a bit of a backlog of other issues to deal with, so today I’d like to clear the decks on at least two issues. Last week, I was in Park City, Utah for the Search Insider Summit. As usual, a number of insight comments bubbled to the top over the 3 and a half days. This time, many of them were centered on the Google hegemony. In fact, on Day 2, we tackled that very question with Danny Sullivan, Jeff Pruitt, [...]

ASK Enquiro Year in Review 2008

Last year we featured our first ever ASK Enquiro Year in Review.  We thought that we wouild do the same thing for 2008 as there were a number of great discussions coming from the Enquiro-Dome.  As always we discussed topics such as SEO and PPC (as this is a large part of what we do at Enquiro).  We also talked about brand labelling, blended search and creating 404 error pages.  We talked about consumer life cycles and cognitive thinking.  We discussed website redesigns and SEO.  We like to discuss a lot of things that are on our minds.  The point is that we have [...]

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs
View SlideShare presentation or Upload your own. (tags: social media)

I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see twitter.com/marketingprofs). In the interview, she shares her thoughts and personal experiences on Twitter as it relates to her role as a B2B marketer and promoter of the MarketingProfs brand.

David vs Goliath Brands on the Search Results Page

Last week, I talked about branding on the search page (http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=95159), effectively intercepting the user during consideration. Certainly if you’re a household brand name, you have to be at or near the top of searches for your product category if you want to defend your position in the prospect’s consideration scent. But what if you’re a new entry into the market or a relatively unknown brand. Can you still effectively play in the category? Yes, but you have to be smarter than your behemoth competitors. Fortunately, in most cases, that’s not too hard to do when it comes to search.
The [...]

SEO in 2009

There has been some great discussion about SEO and where it is going in 2009. I find this both interesting and amusing. For months there have been some that have said that SEO is dead. (I’d sure hate to be one of their clients…) Others have suggested that SEO is transforming into more of an "online marketing" role in that SEO is not simply about "manipulating" the Search Engine Results Pages.
For me, SEO has always been about marketing, or online marketing. It is not just about rankings (I’ll discuss my thoughts on rankings later in this series) but SEO is [...]