Comments on: 10 Areas Where SEO and PPC Can Work Together http://ask.enquiro.com/2008/10-areas-where-seo-and-ppc-can-work-together/ B2B Marketing Blog Focusing on the Online Space Sat, 06 Mar 2010 18:11:03 -0800 http://wordpress.org/?v=2.8 hourly 1 By: Alex http://ask.enquiro.com/2008/10-areas-where-seo-and-ppc-can-work-together/comment-page-1/#comment-1667 Alex Wed, 29 Oct 2008 10:38:59 +0000 http://ask.enquiro.com/2008/10-areas-where-seo-and-ppc-can-work-together/#comment-1667 I agree, I have an online marketing company and SEM is one of our offerings. Our philosophy is to provide a wide array of marketing channels. One of the great reasons to coordinate SEO and SEM is something called a Quality Score for Google AdWords. A high quality score means you pay less per click than someone with a lower score. A quality score is influenced by a number of factors, but one factor is relevancy. Matching your targeting keywords to your ad copy to your web site landing page is a big part. Shameless plug, if you need help with your online marketing check us out at http://www.adpropel.com I agree, I have an online marketing company and SEM is one of our offerings. Our philosophy is to provide a wide array of marketing channels.

One of the great reasons to coordinate SEO and SEM is something called a Quality Score for Google AdWords. A high quality score means you pay less per click than someone with a lower score. A quality score is influenced by a number of factors, but one factor is relevancy. Matching your targeting keywords to your ad copy to your web site landing page is a big part.

Shameless plug, if you need help with your online marketing check us out at http://www.adpropel.com

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