Archive for July, 2008

Jul08

Jody Nimetz

6

Tips for a Website Redesign in the Web 2.0 World

Previously, we have talked about improving website usability and SEO with a website redesign.  Key issues we discussed: the importance of carefully planning out your site redesign     the needs of your target audience   determining if you actually need to do a full blown website redesign   defining your SEO needs Establishing a website redesign checklist can go a long ways to helping you address all of the SEO needs for your website, to ensure that your website remains search engine friendly and becomes the effective lead gen tool that you would like it to be. The fact of the [...]

Jul03

Gord Hotchkiss

0

Berrypicking Your Way through the Web

In the last three columns, I explored the fundamentals of humans seeking information. To refresh your memory, the purpose of this series is to explore the importance of branding on the search page. Taking several steps back to begin my run at this topic (and risking a series that is “long and extremely wind baggy”, in the words of one reader), we’re now starting to get at some of the important concepts to understand in how we interact with a search results page. Bates and Berrypicking   In 1989, Marcia Bates took a fresh look at the classic model of [...]

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