Archive for June, 2008

Jun09

Karl Hourigan

3

Give the people what they want.

Looking for great results from optimizing your web site? Unless you’re all alone in a niche market, your web site is probably competing with lots of other web sites for those coveted top spots on the SERPs. There are a lot of different things you can do technically to optimize each page on your web site, but if you really want to hit those top spots, turn yourself around and look at it from the search engines’ point of view. What is the one big thing that Google, Yahoo, Live Search and all the rest are trying to do? Deliver [...]

Jun05

Gord Hotchkiss

0

Branding, The Mind and Search

In my last column, I opened up the search “branding” can of worms regarding unclicked search ads and generated a fascinating discussion with Gian Fulgoni and James Lamberti from comScore, as well as Aaron Goldman from Resolution Media, who has unpublished research that sheds new light on the subject and counters my argument. I think it’s fair to say that the value of an unclicked search ad still needs further research to resolve the question. If it proves that there is brand lift created, then the question of pricing models currently used comes back into play. As Lamberti mentioned, perhaps [...]

Jun04

Jody Nimetz

3

Why You Should Use Google Webmaster Tools

Google Webmaster Tools has been around for a few years now.   Over the past few years, the Google Webmaster Team has done a remarkable job in updating Google Webmaster Tools and listening to the needs of Webmasters and site owners.  For those of you who do not currently use Webmaster Tools, you should.  Google Webmaster Tools is a very powerful tool that you can use to address any indexing issues that Google may have with your site.  Google Webmaster Tools is a great tool for reporting statistics and diagnostics pertaining to the managment of your site’s pages in Google index.  [...]

Jun02

Manoj Jasra

5

Interview with Jill Whalen: SEO Myths and Scams

Search Engine Strategies (SES) will be held in Toronto, Ontario next month featuring a number of our industry’s thought leaders. A topic that sprung my interest was on day 2: "SEO Don’ts, Myths, & Scams" featuring the CEO of High Rankings, Jill Whalen. To get some insight before SES Toronto, I was able to catch up with Jill Whalen to ask her a few questions on the topic of SEO Don’ts, Myths, & Scams. Below is how our conversation went: [Manoj]: On the topic of SEO scams, is this something that is still rapidly growing? [Jill Whalen]: I wouldn’t say [...]

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