Comments on: What’s In Store for Search Marketing in 2008? http://ask.enquiro.com/2007/whats-in-store-for-search-marketing-in-2008/ B2B Marketing Blog Focusing on the Online Space Sat, 06 Mar 2010 18:11:03 -0800 http://wordpress.org/?v=2.8 hourly 1 By: Christine http://ask.enquiro.com/2007/whats-in-store-for-search-marketing-in-2008/comment-page-1/#comment-911 Christine Thu, 10 Jan 2008 19:34:28 +0000 http://ask.enquiro.com/2007/whats-in-store-for-search-marketing-in-2008/#comment-911 Overall, I liked what you had to say. I think a big part of the problem with SEO is not fixing problems where it starts. Companies are making money patching holes, instead of fixing the source. Companies don't use the tools out there to incorporate SEO in there online businesses and sites. Even the ones that do, can always be improved some after time. I would say 20% of the websites out there utilize good SEO tactics. And they're are more SEO experts used in some industries than others, so you get a really unbalanced search relevance between industries. That's part of the mess. On top of that mess, you have a million pay per click sales companies out their making millions selling paid per click ads, that add to the problem, not fixing the organic mess out there, only feeding the ppc more and more. These business people are only putting money into ppc thinking it will solve that internet woes and not working on organic search. The other part of the mess is search engines are running vertical, not horizontal. The giants need to create a solution for helping companies improve SEO, instead of making millions of dollars off of paid per click ads. Only then will searches get better. If SEO changes, don't make it a secret, make it known to everyone. I don't understand why people try to make money off of other ignorance. That's the ignorance of these search engines quite frankly. So where 2008 will take us is most likely not where I think it should. Making big companies richer and the smaller businesses harder to grow capital, especially online. http://www.girlshopspot.com/ Overall, I liked what you had to say. I think a big part of the problem with SEO is not fixing problems where it starts. Companies are making money patching holes, instead of fixing the source. Companies don’t use the tools out there to incorporate SEO in there online businesses and sites. Even the ones that do, can always be improved some after time. I would say 20% of the websites out there utilize good SEO tactics. And they’re are more SEO experts used in some industries than others, so you get a really unbalanced search relevance between industries. That’s part of the mess. On top of that mess, you have a million pay per click sales companies out their making millions selling paid per click ads, that add to the problem, not fixing the organic mess out there, only feeding the ppc more and more. These business people are only putting money into ppc thinking it will solve that internet woes and not working on organic search. The other part of the mess is search engines are running vertical, not horizontal.

The giants need to create a solution for helping companies improve SEO, instead of making millions of dollars off of paid per click ads. Only then will searches get better. If SEO changes, don’t make it a secret, make it known to everyone. I don’t understand why people try to make money off of other ignorance. That’s the ignorance of these search engines quite frankly. So where 2008 will take us is most likely not where I think it should. Making big companies richer and the smaller businesses harder to grow capital, especially online.

http://www.girlshopspot.com/

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