Comments on: What Influences Universal Search? http://ask.enquiro.com/2007/what-influences-universal-search/ Online Marketing Articles Focusing on the B2B Space Fri, 16 May 2008 19:46:24 +0000 http://wordpress.org/?v=2.3.2 By: Mark Alan Effinger http://ask.enquiro.com/2007/what-influences-universal-search/#comment-885 Mark Alan Effinger Sun, 30 Dec 2007 20:32:05 +0000 http://ask.enquiro.com/2007/what-influences-universal-search/#comment-885 Excellent overview, Manoj. One thing I'd like to clarify (you touched on it re: press releases): Linking media assets together, and creating a focus of inblund links to your primary media (eg. a video on YouTube) is a factor we've seen work very well for driving Universal Search Results. It's the same rule that applies to organic search: high-quality inbound links increase your site's position in SERPs. The same applies to your media assets. best, Mark Alan Effinger http://www.RichContent.com Excellent overview, Manoj.

One thing I’d like to clarify (you touched on it re: press releases):

Linking media assets together, and creating a focus of inblund links to your primary media (eg. a video on YouTube) is a factor we’ve seen work very well for driving Universal Search Results.

It’s the same rule that applies to organic search: high-quality inbound links increase your site’s position in SERPs. The same applies to your media assets.

best,
Mark Alan Effinger
http://www.RichContent.com

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