Should Google Acquire Facebook?
July 13th, 2007 by Manoj Jasra
I was reading Adotas this past week and noticed an article titled Google To Acquire Facebook? Google has been on a purchasing frenzy as of late and the acquisition of Facebook would further strengthen their arsenal. However a $900 million pending deal with MySpace (who provides Google with 11% of Google's traffic) and a no-compete clause makes Google have to tread very gently. Google does not want to end up losing MySpace to Yahoo! Personally, I think the purchase of Facebook would have quite a positive outlook for both Facebook and Google, here's why:
- Facebook would receive hundreds of millions, if not billions of dollars in return.
- Google would get access to more personalized information from the millions of Facebook users. This would help Google in offering the most relevant search results. Google does own Orkut, however Orkut only owns approximately 0.5% market share in the Social Networking space, primarily in Asia. Personally I think Facebook is the superior product of the two.
- Google would gain yet another point of access to user behaviour data including upstream/downstream data at Facebook, Popularity of Groups / Locations / Users / Applications and time spent.
- Google could display contextual advertising throughout Facebook, furthermore they could offer users the ability to display AdSense on their profile/group pages allowing them to make money through Facebook.
- Facebook would receive enhanced search functionality.
- Google would have the ability to integrate many of its other services including gadgets, maps and checkout.
- If Google opened up Facebook profiles publicly (outside of the log-in), users and groups would become indexed in the organic search results. Public profiles would also allow images in Facebook to get indexed in Google's image search. Facebook users tag their images and this would make the images very relevant to search queries. I know that this would violate the privacy of users, however Facebook could do something similar to LinkedIn where you can specify what is public and what is private.
- Google could apply authority based on the amount of friends a user has or the amount of people a group contains.
- When Google purchases a company they often make many services free, as they did with FeedBurner. Perhaps with Facebook they would offer gifts and polls (and related demographic data) for free.
- With Google's resources and deep pockets Facebook could receive numerous enhancements.
Facebook provides an excellent service and if Google does plan on acquiring Facebook they will have to work fast because Microsoft and Yahoo! are most likely lurking very close behind. With the recent rumblings of a Facebook IPO the chance of Facebook being Acquired is looking much slimmer than ever before as I am sure Michael Zuckerberg and team have plans of their own.





after just reading an article on facebook, i find it a bit of a stretch that they would sell now after turning down about a billion dollars already. the whole cache of facebook is that the outside “world” doesn’t have access to it (thru search etc). there was almost a revolt when it went beyond colleges. you would have to guess whoever bought it would have to tread lightly with the community.
Thanks for stopping by,
Apparently Facebook is worth 10 Billion and has a 100 million in yearly sales so turning down 1 Billion wasn’t such a bad idea.
In the end Facebook is going to evolve and users will either stick around or leave. I’ve been with Facebook since the beginning and there was a revolt when the Facebook Team released new features such as the news feed. Hundreds of thousands of people made groups protesting the page and calling it “creepy” that you could “stalk” people so easily. What happened in the end? Users adapted. Facebook then opened it up to developers where people could add all sorts of widgets to their page. Many find this “annoying” and say it’s following the tracks of MySpace, but the social community is still growing. Nothing can stop Facebooks growth and the company who buys it and monetizes it might run into some outraged users, but in the end, they’ll continue to use it.