Search Engine Marketing Buzzwords
Search Engine Marketing Buzzwords… you either love them or you hate them. Working in the marketing industry you hear (and use) your fair share of buzzwords. Earlier in the year I compiled a list of some of the more common marketing buzzwords. I was reviewing that list and noticed that there were a number of search engine marketing buzzwords. Being that search engine marketing is still fairly new, I was curious as to whether people were gettin sick of hearing search engine marketing buzzwords. So I conducted a little study and found out that search engine marketing buzzwords are not unlike other buzzwords as they are often over-used and in cases misused. Here is a look at some of the more "popular" search engine marketing buzzwords.
- SEO
- Search Engine Optimization
- Customized SEO
- Ethical SEO
- Black-hat SEO
- White-hat SEO
- Positioning
- Search engine friendly site
- Linkbait
- Backlinks
- social networking
- social media marketing
- indexing
- PageRank
- supplemental results
- SERPs
- redirects
- "dupes"
- SES
- SMX
- content is king
- external link inventories
- sitemaps
- optimization
- keyword density
- page optimization
- Meta-Refresh
- no-index no follow
- meta tag optimization
- search engine referrals
- Web 2.0
- SEO 2.0
- long tail keywords
- social bookmarking
- mobile SEO
- page stickiness
- bounce rate
- below the fold
- bringing SEO in-house
- keyword placement
- blogging
- SEM
- doorway pages
- mirrored sites
- calls to action
- conversion triggers
- online KPIs
- User-agent
- anchor text
- IBL factors
- text links
- site architecture
- traffic-generation tactics
- submission strategies
- Internet marketers
- pay per click
- pay per action
- natural rankings
- organic placement
- organic rankings
- algorithmic search
- link popularity
- feed readers
- RSS
- search volumes
We could go on and on. I think that you get the point. For those who are not search engine marketers, the lingo can get confusing if not frustrating. Marketers are the ones who create these buzzwords and are the ones who, for the most part, use these buzzwords. The average Joe (or Jill if you prefer) could care less about fancy search engine optimization buzzwords. Unless of course they are trying to rank for any of them. It wasn't too long ago that the buzzword "Google" became a wildly popular verb in the English language. Hmm, maybe we do need buzzwords after all.
9 Comments to “Search Engine Marketing Buzzwords”
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Way too many terms, when does the consolidation process start so that advertisers and marketers can start to understand things better?
Yes and that was kind of the point of the post, there are simply way too many “buzzwords” out there. Advertisers, marketers and their prospects need to speak the same language. Coing new phrases just to impress and be innovative is something that many marketers do. The fact is that the only way advertisers and marketers can understand SEO better is to simply the process and definitions by which we operate. If you ask people outside of the search industry to differentiate “online marketing” from “search engine marketing” or search marketing” I’m pretty sure they would be hard pressed to do so.
I have read a few of your posts and they are all interesting and informative…keep up the good work.
my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ?we leave it to you to decide?.
Great story, I didn”t expect this was going to be so exciting when I read the title.
Keep it up!
awesome post! glad i found your site, it was on accident though =/ check mine out if you want. im still really working on it but it should be great soon
Great post. Nice blog design also, troubling to see your RSS feed though :S
Hi I was wondering what theme your are using for your blog? Looks great.
Came across your post as I was looking for press release related info. Very nice post. Hope to learn more from you.