The SEMPO Institute has recently launched an advanced version of their Search Engine Optimization course and earlier this week I caught up with SEMPO Institute Dean, Terry Plank, to discuss his thoughts on the latest course.  The courses offered by SEMPO will help both companies (who are looking for highly trained SEM professionals) and individuals (looking to get into search marketing).

Advanced Search Engine Optimization (SEO), is a 5 module, 15 lesson course designed to teach the 'how to' of Search Engine Optimization.

Here is the audio and the list of questions I posed to Terry Plank:

• Can you talk a little bit about the success of the Fundamentals of Search Marketing?
• Who is the the target market for the advanced SEO Classes?
• What are the major changes from the Fundamentals of Search Marketing?
• What can a student in the advanced course expect to get out of the class? Are the ready for a full time search marketing position?
• Do you have any thoughts of creating anymore category specific tracks, ie: Web Analytics, Social Media, etc…?
• In what areas can the SEMPO Institute improve?