Comments on: Google: Inching Towards a More Targeted World

By: Anuj Arora

Anuj Arora — Tue, 04 Dec 2007 04:27:50 +0000

It is true that Google would use certain behavioral targeting for adds but it would be limited to certain type of specific keyword terms, more often used by that user. It would be to increase ultimate user experience.

By: » Why Google will never move into Behavioral Targeting» Blog Archive » nugg.ad blog

Thu, 25 Oct 2007 11:27:01 +0000

[...] blog-posts assumed that Google is about to start itâ€™s own Behavioral Targeting Services soon (http://ask.enquiro.com/2007/google-inching-towards-a-more-targeted-world/;Â http://gigaom.com/2007/07/31/google-plays-with-behavioral-adwords/). “The goal for Google [...]

By: Amritanshu

Amritanshu — Thu, 30 Aug 2007 09:39:09 +0000

Behavioural Targeting would not lead to the organic search as the behaviour is not consistent and for a user specific result too might be better for few but to the portal business companies are going to suffer. Google has gone to it with a lot of prework in which a lot of research and issues would have been discussed but still as an individual I am not relishing the IDEA of Beahvioural Target….

By: Google’s Silent World Domination « Yaadein

Google’s Silent World Domination « Yaadein — Thu, 30 Aug 2007 05:59:57 +0000

[...] Google: Inching Towards a more More Targeted World [...]

By: Pankaj Bhardwaj

Pankaj Bhardwaj — Thu, 30 Aug 2007 04:18:54 +0000

this reminds me of a news story published many years ago, some proressor repeated slides of eat chips after an interval of 1/25 seconds lasting only 1/30 of a second in a movie,and the sales of chips increased by more than twice. similarly we do sometimes buy without any particular reason. like strolling in a store we see something and buy it just because we think it might be of great help,!!!!! There is a law in US against such behavioral targeting or subconcious targeting, you can’t fool around someone head. for sure, even Google knows that this will make the hit ratio or click ration exponential but they also know what they are doing is not ethical and thats why they are playing a low key role. Someone need to address this issue. Thanks Pankaj Bhardwaj

By: Behavioural Targeting « ProWebSurfer Thinking

Behavioural Targeting « ProWebSurfer Thinking — Wed, 29 Aug 2007 20:05:59 +0000

[...] Behavioural Targeting Filed under: Toolbar, Opt-in, Ad Replacement, Browser, Photo, Photo Sharing, Advertising, Internet — ProWebSurfer @ 8:05 pm Interesting article by Gord Hotchkiss in his blog – “Google: Inching Towards a More Targeted World” [...]

By: Keith

Keith — Wed, 29 Aug 2007 19:53:46 +0000

An interesting alternative approach is a radical opt-in model where behavioral preferences are explicitly set by a consumer: for example a consumer could effectively choose which ads to receive. Check out what ProWebSurfer are trying to do here – early stages but a different approach than the one where Google analyzes the planet’s web activity to decide who needs new shoes…