Ever wondered how contextual relevancy affects your bottom line in your online marketing campaigns?  Of course you have, in fact many if not all online marketers have wondered this at some point.  With one of our latest research projects (in sponsorship with Google (GOOG), we took 100 subjects, all of which were high-level B2B purchasers and segmented them into four testing cells. 

From here, each participant read one of two articles and was exposed to a contextaully relevant or non-relevant graphic ad.  Enquiro then asked participants a series of questions to gauge brand, messaging and advertising recall and effectiveness.

To see what happened, download the whitepaper on Displaying Advertising - Does Contextual Relevancy Make a Difference?

Here is a sample of some of the findings:

So to answer the question, do contextually relevant B2B ads provide a bigger lift to your bottom line?  Our findings suggest that Contextually Relevant B2B Ads can lift purchasing intent 40% higher than their B2C counterparts.