ASK Enquiro Year in Review

Well as we round out 2007, we look back to the year that it was.  In the Spring of 2007, we launched our new blog "ASK Enquiro" where we would answer questions that we received from clients, industry folk, co-workers and even the search engines themselves.  ASK Enquiro has kept us busy and 2008 looks to be even more busy as we have big plans for ASK Enquiro.  You'll have to stay tuned to see what we have planned over the next few months.
We received a number of questions on everything from search engine trends to video optimization, from Facebook [...]

What are Some Things I Should Consider When I am Shooting and Optimizing my Online Videos?

Over the duration of several days, I was given the task of uploading and optimizing online videos for a client. Over twenty videos were uploaded to Yahoo video, Google video, Metacafe and Youtube. It definitely doesn’t take a rocket scientist to upload videos or to optimize the content, but there are a few things that I would like to share if you plan on shooting your own video and then plan on uploading it to the internet.
1) Production
First and foremost, if one of your friends owns a professional series digital video camera (ie.Panasonic dvx series) or at the very least, a point and shoot digital video [...]

What’s In Store for Search Marketing in 2008?

It's that time of year when anybody and everybody with an opinion start making predictions for the upcoming year.  In order to make a prediction, you usually need to refer to some existing baseline or current event.  So as we wind down 2007 we reflect on what happend in search in 2007.  If you would like a recap, over at SEO-Space, I posted about some of the top search stories of 2007.  While, I'm not big on making predictions, it's always fun to reflect on what has happened and see what others are predicting will happen in 2008.
2007: The Year Search [...]

Where Can I Look for a Career in Online Marketing?

Karl from Victoria, BC asks: Where Can I Look for a Career in Online Marketing?
Karl, from what I have heard and read there are a plethora of Search Marketing Jobs available at this time. For both Employers and Job Seekers it can be quite overwhelming to figure where to post/look for jobs in search marketing. Below are a list of resources to Find the right person or to Find the right online marketing career:
 

CrunchBoard (from TechCrunch): The CrunchBoard job board gives you access to millions of technology and business savvy readers of TechCrunch and other top technology blogs. CrunchBoard is [...]

Where Can I Submit My Videos?

One of the most frequent questions that we get asked in recent months is where can I submit my videos.  We all know about YouTube and Google Video, but where else can you submit videos to?
So over at SEO-Space I compiled a list of the ultimate list of video sites which is being reproduced in it's entirety here.
Video optimization is one of the great ways to get your site into blended search results such as Google Universal Search results. The one thing to keep in mind is to optimize your videos so that they will be relevant to a user's [...]

Still Live (but slightly bruised) from Park City, Utah

Yesterday at the Search Insider Summit at Park City, I was precariously perched out on a limb. I kicked off the summit by defending my position that big agencies won’t “get” search. Given that the Summit attracts a fair number of attendees from the world of big agencies, I’m wondering if the organizers of the show (thanks Nick..thanks Ken) were setting me up for an unfortunate ski jump accident.
My opponent in the debate was Mike Margolin. If you’ll check the comments on the blog from the previous column, you’ll see that Mike and I started the debate there, and [...]

Highlights from the Search: 2010 Webinar

Originally posted by Gord Hotchkiss on December 12 (www.outofmygord.com) 
Yesterday, I had the tremendous privilege of moderating a Webinar with our Search 2010 Panel: Marissa Mayer from Google, Larry Cornett from Yahoo, Justin Osmer from Microsoft, Daniel Read from Ask, Jakob Nielsen from the Nielsen Norman Group, Chris Sherman from Search Engine Land and Greg Sterling from Sterling Market Intelligence. It was a great conversation, and the full one hour Webinar is now available.
I won’t steal the panelists thunder, but the first question I posed to them was what they see as the biggest change to search in the coming year. [...]

Another Year, Another SEMPO Survey

As chair of SEMPO, one of the things I’ve seen establish itself is the regular SEMPO state of the market survey. Every year about this time, we field a gargantuan survey (in excess of over 400 questions, including all the possible branches) in which we attempt to capture a relatively complete snapshot of where search is at at this given point in time. We use the data captured to analyze year over year trends and attempt to project forward at how these trends might develop over the coming year. This year, in addition to the main survey, which primarily collects [...]

Why Should I Set Up a Blog?

We recently held an open house at Enquiro to let people from Kelowna, see what we do at Enquiro.  I was a part of a panel for two sessions that discussed everything from social networks, to PPC to search engine optimization and web design.  After the sessions a number of people came up to me and asked me about SEO, Facebook, Google and the like.  However I was surprised at the number of questions that I received on the topic of blogs and about blogging. 
A couple people wondered why they should blog and what blogging could do for them.  In fact [...]