Archive for November, 2007

Nov29

Gord Hotchkiss

1

Passing the Tactical Torch to the New Kids

After the recent SMX show in London, I had a chance to have a wrap up dinner with Chris Sherman. Chris and I, both feeling a little long in tooth, realized that there’s been a generational transition in search. The new generation is taking over the tactical stuff. As Chris said, “This blows away the traditional block and tackling stuff we used to do.” These are hotshots that live and breathe social media optimization, get a visceral rush out of an elegant link baiting campaign and measure their prowess through the number of Diggs they collect. They’ve taken organic optimization [...]

Nov19

admin

0

What Are Some Ways to Generate Ideas for Blog Posts?

Rashard who is currently visiting Frankfurt asks: What should I do when I am fresh out of ideas to blog about?  Thanks for the question Rashard and before I start I'd like to mention that before writing a post it's always good to to assess the value of your post to your readers.  Will your post help them in any way? Below I have come up with 9 ways to kick-start your blogging: Hot Industry Stories: Everyday you hear about acquisitions, mergers, companies releasing new technology/services or even executives getting fired. Unless you are one of the first blogs to [...]

Nov15

Gord Hotchkiss

0

Edison also asked: “When Will People Get It?”

Over the past few weeks, my general theme has been “why don’t more people get it?” Why don’t agencies get search. Why don’t CEO’s get search? Why don’t more search portals get that it’s the user that determines your success? Why don’t more people get that the world is changing, quickly? What’s with us, anyway? Well, this week, I gained a little insight; thanks to a paper by Paul David called The Dynamo and the Computer. Maybe we just need some time. It’s not the first time this happened. Let me tell you the story of the light bulb.   [...]

Nov14

Jody Nimetz

5

Do Reciprocal Links Get More Weight Than Paid Links?

Thanks to everyone that has been sending their questions in to ASK Enquiro.  We hope to go through them all and answer your questions in the near future.  Keep sending them in.  Lately we have been getting a few questions on link building.  In fact Matt from Idaho had a couple of great questions on paid links.  I am working on the link building strategy and just wondered how the search engines judge the links you pay for? Do reciprocal links get more weight than these paid links? Great question.  In terms of how search engines judge the links that [...]

Nov09

Jody Nimetz

3

Can Facebook Ads Work for You?

Original Post: Facebook Ads: Will They Work for You? from SEO-Space  Earlier this week Facebook unveiled their new Facebook Ads platform. According to Facebook founder and CEO Mark Zuckerberg, Facebook Ads are essentially an ad platform for businesses to connect with users and target advertising to the exact audiences they want. In the past we have discussed the business benefits of Facebook, this new ad platform takes it to a whole new level. They key to this ad platform? The users are in control. They decide if they will endorse or "evangelize" a brand and as a result their friends [...]

Nov08

Gord Hotchkiss

0

Will Caution Kill You in the Search Game?

A strange thing started happening to me in the last 2 years or so. As I became more vocal about my opinion, people started seeking it out more often. The more I shared it, the more people nodded their heads. And the more obnoxious I got about it, the more people jumped on my own little opinion bandwagon. It you look at comments to this column as an indicator of striking chords, it seems like I touch cords either when I’m being a total dickhead (increasingly frequent) or introspective and emotionally deep (a much rarer occurrence). But other than a [...]

Nov07

Jody Nimetz

9

Does the Fact that Your Site is Hosted in a Different Country Affect Your Search Engine Rankings?

Erica in Washington asked a great question about SEO with regards to the hosting of a site.  This was actually a tough one to answer because really there is no concreate answer from the search engines on this topic. This is one of those questions that we are often asked (as to how hosting in one country while trying to rank in another affects rankings in the search engines) that has proven difficult to answer. For example, let's say your website is hosted in Canada, yet you want to target the United States. Does the fact that your site is hosted in a different [...]

Nov06

admin

2

What are the Benefits of Google’s OpenSocial and Android?

Google's vision of creating open platforms for both OpenSocial (using a single API) and Android (Open Handset Alliance) is absolutely genius. Not only does it help Google competitively but it also helps create a stronger user experience and a strong support community. Here are some of the major benefits to open platforms such as OpenSocial and Android: User Experience: Allowing developers to design applications on top of your platform provides the ability for users to have unique experiences tailored specifically for them. From a mobile perspective there will now potentially be a thousand different versions of the same operating system each [...]

Nov01

Gord Hotchkiss

0

Agencies Get Search? Don’t Hold Your Breath

It seems like anytime I have a conversation with anyone who knows search and its effectiveness, we always come back to the same question, “Why don’t more ad agencies and brand advertisers get search?” Blindly Managing to Budgets  Just this week, I was having this conversation. Twice, in fact. One of my pet peeves is an arbitrary allocation of budget to search, with no regard for the objectives of a cross channel campaign. “We’ll take this pile and give it to television. We’ll take this slightly smaller pile and give it to print. Here’s a small pile for online, and, [...]