Archive for October, 2007

On Your Search Menu Tonight

This week Yahoo unveiled a new feature.  It doesn’t really change the search game that much in terms of competitive functionality.  If anything, it’s another case of Yahoo catching up with the competition.  But it may have dramatic implications from a user’s point of view. To illustrate that point further I’d like to share a couple of stories with you.  May We Suggest…  The feature is called Search Assist.  You type your query in and Yahoo provides a list under the query box with a number of possible ways you could complete the query. This follows in the footsteps of [...]

What Does Yahoo Search Assist Mean for Me?

Earlier today, Yahoo announced the launch of their new Yahoo! Search to help make search more effortless for users and consumers. The official press release from Yahoo (YHOO) states that "the new Yahoo! Search was designed to better understand user intent and get consumers to the results they are looking for in one search." According to research conducted by Harris Interactive specifically for Yahoo, consumers are suffering from "Web Search Fatigue" and that while 99 percent of online adult users use a search engine to find information on the Internet, only 15 percent of them actually find what they are [...]