What if Google Focused on Traditional Marketing Media?

Can you imagine if Google was around in the 50's when television was in its infancy or prior to that when radio came across the airwaves? We all know that Google dominates online advertising with their Google Adwords program (a pay per click program where advertisers/webmasters can create their own ads and bid on placement for their chosen keywords) and their Google AdSense program (a contextual advertising solution to web publishers/site owners that delivers text-based Google AdWords ads that are relevant to site content pages. You earn revenue by showing ads that are relevant and targeted to your website's content.).
So [...]

Search and the Digital CPG Shelf

Last April, James Lamberti from comScore, Randy Peterson from Procter and Gamble and I (representing SEMPO) grabbed a relatively quiet corner at the New York Hilton to talk about a potential research project. Here was our wish list:
    - a study that tied together online activity to offline purchase behavior
     - a study that identified the impact of search in a category that’s not typically one that would be identified with search marketing
    – a study that would attempt to quantify the leveraged impact of search with brand advocates
Search and CPG: Are You Kidding? 
As you can see, these were pretty lofty targets to [...]

How Can Yahoo Search Assist Be Leveraged as an SEO Tool

Roberto in Florida wanted to know how Yahoo Search Assist can be leveraged as part of a search marketing strategy. Well first off, for those of you who don't know what Yahoo Search Assist is, here is a quick review of Yahoo Search Assist.  In essence, Yahoo Search Assist is a real time query suggestion tool that helps users refine search queries so that they can find what they are looking for in "one search".
When Yahoo began their person-powered search engine back in 1994, it was mainly two people's guide to their favorite links on the Web.  When Yahoo launched [...]

Your Facebook Group is Setup, Now What?

So you were all excited when you first discovered Facebook Groups and noticed that all the cool kids had their own group so you quickly jumped on the bandwagon to create one for yourself.  You went through the process of creating an enticing title/description, selected the perfect logo and then proceeded to invite all your friends to join…but now what???
First of all, I don't think Facebook Groups work for everyone and if you're creating one from a business perspective it is important to understand the purpose of the group.  They work similar to blogs and forums in that you can [...]

How Do I Increase My Feed Subscribers?

Feed subscribers are quite possibly your most loyal readers therefore it's important to grow your subscriber community as much as possible. With Google's purchase of FeedBurner as well as their own proprietary subscriber calculating technology don't be surprised to see feed subscribers becoming a variable in Google's ranking algorithm. In today's post we'll talk about how to increase your feed subscribers with some very simple tips.

Prominent, Accessible and Ease of Use: Make your subscription buttons available on all pages and place them above the fold. Using technology like FeedBurner you can get a sense of your subscribers' favorite feed services [...]

What are 5 Great Mobile Marketing Resources?

Well it's been a while since we posted something on mobile marketing.  Then we received a question from Dave in Illinois who wanted to know if there were any good mobile marketing resource available out there.  We have a couple of mobile marketing resources that we visit from time to time.  A great place to start is with the Mobile Marketing Association's global website.
Five Great Mobile Marketing Resources

Mobile Marketing Association's Global Website -Includes everything from publications and stats to latest case studies.  The Mobile Marketing Association is a global organization with 400 members representing over twenty countries. MMA members include [...]

Infomediating a Broken Marketplace

Last week, I explored the disconnect between how advertisers define Nirvana; the ability to control consumer and persuade them at will by inundating them with advertising, and what consumers dream for; authentic and reliable information on needed products and services. There are costs associated with both sides, the cost of advertising, and the cost of consumer research. Max Kalehoff, from Nielsen Online, pointed out another cost, the nuisance cost to the consumer of wading through earlobe deep sea of irrelevant and uninvited advertising: zapped TV commercials, blaring billboards, glaring signage, email spam, ubiquitous interstitials and pop ups, preloads…or one of [...]

Do Contextually Relevant B2B Ads Provide a Bigger Lift to Your Bottom Line?

Ever wondered how contextual relevancy affects your bottom line in your online marketing campaigns?  Of course you have, in fact many if not all online marketers have wondered this at some point.  With one of our latest research projects (in sponsorship with Google (GOOG), we took 100 subjects, all of which were high-level B2B purchasers and segmented them into four testing cells. 
From here, each participant read one of two articles and was exposed to a contextaully relevant or non-relevant graphic ad.  Enquiro then asked participants a series of questions to gauge brand, messaging and advertising recall and effectiveness.
To see what [...]

4000 Ads a Day, and Counting

It’s not easy being a consumer. Current estimates indicate that the average urban dweller is exposed to between 3000 and 5000 advertising messages every day. That means, settling on the middle number, that every waking hour (sleep seems to be our only reprieve, and I hear they’re working on that) you’re presented with an ad every 14.4 seconds. That’s every 14.4 seconds, every minute of every day you’re alive. The frequency of this advertising barrage has doubled in the past 30 years. 
“Are We There Yet?” 
So, let’s imagine that your 5 year old child interrupted you every 14 and a half [...]

What Are Some Useful Video Optimization Resources?

Last week we gathered some useful link for Optimizing Images for Search Engines and this week we discovered some great resources for Optimizing Video for Search Engines. With Google introducing Universal Search earlier this year (and other engines closely following behind), search results are more and more likely to have video results integrated within natural search listings. Titles, Descriptions, Ratings, Average watch duration and Views are all factors contributing to the likelihood of videos (from YouTube, Google Video, MetaCafe, Yahoo Video) found within search results. Check out the sites below for detailed tactics on how to leverage videos in your [...]