Welcome to the brand new Enquiro Blog.
You will notice that it has a lot of new features including:
Better navigation
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We hope you enjoy the new site, don’t forget to submit any internet marketing questions to us!
Goodbye ASK Enquiro 1.0 – You will be missed…
Google just ran a Super Bowl ad, something Eric Schmidt said in a tweet yesterday means that Hell has frozen over. Regardless of the current atmospheric conditions in the underworld, one of the more subtle things about the Google ad that caught my attention was a mention in the Google blog that, “our goal was simply to create a series of short online videos about our products and our users, and how they interact.”
Google and its proponents have always made a point of emphasizing the user experience of search – that’s why the Google start page isn’t covered in widgets [...]
A few weeks ago, I was sitting in a meeting room at Simon Fraser University, looking at two squiggly lines on a graph in a PowerPoint slide that 5 of us in the room were all looking at intently. Amongst the five of us, there was a PhD and a handful of Masters degrees in Neurology and Psychology. I contributed nothing to this impressive collection of academic achievement. Still, there was something on the chart that fascinated me.
The chart was the result of a neuro-scanning experiment we conducted with Simon Fraser last year. We were exploring how the brain responded [...]
Enquiro has an active research department that tackles everything from eye tracking studies to website user behaviour. One of their recent projects has been to tackle the problem of how business buys from business, which has been compiled into a book called The Buyersphere Project. B2B sales are notoriously challenging as you are not dealing with just one person but with all the complexities of an entire organization. Within an organization you find different people playing different roles and who have differing informational needs – which can be met at least in part by your website. When creating content for [...]
Okay, I admit it. Bing is starting to show some glimmering signs of promise. But I still have concerns. Big concerns.
I had the chance to chat with Stefan Weitz recently about where Microsoft wanted to take Bing and it’s hard not to get swept up in Stefan’s evangelism. Microsoft is trying to do some very impressive things with search: parse the ambiguity out of our language, stitch together disparate fragments of content into a whole that’s useful to the user and present all this in a results format that informs and assists without requiring extensive tweaking on the part of [...]
Yesterday, I blogged about a great webinar in my post B2B Social Best Practices in the Marketing Cloud, where the discussion centered saround B2B companies and social media strategies. Everyone keeps saying that 2010 is the year for social. The fact is that some organizations have been developing social strategies for years. Social is not new, but it is a hot topic for many B2B companies as they are shuffling budget over to develop social strategies.Â
Yesterday, Google also rolled out something that they first mentioned back in Octrober and that is Google Social Search. The reasoning behind this? Well Google understands that [...]
Funny story. I was working on some promotional material for our webinar on “What would happen if your turned off PPC advertising for a month?” and I figured that it would be a good idea to add a link onto the Enquiro Facebook Page.
SURPRISE! We didn’t have one. We had pretty much every other Facebook profile possible except a fan page.
So, finally it is my honor to give you. The official Enquiro Facebook Fan Page – http://www.facebook.com/enquiro.
P&G’s new CEO, Bob McDonald was asked, in a recent interview with Ad Age, what keeps him up at night:
The biggest thing is the parable of the frog in the boiling water. That’s why today, of the Fortune 50 from 1955, only nine of those companies still exist. P&G is one of them. I want P&G to be on that list 172 years from now, because that means we’re touching and improving more lives. The only thing that can kick us off that list is complacency or inability to learn new things or unwillingness to change.
The Allure of the [...]
As we started working with a number of our B2B clients, one thing that we noticed is that many (if not all) required some direction when it came to SEO. Some clients were, and still are, at various levels of the organic search maturity model which means that the level of engagement and level of SEO knowledge varied. No matter at what stage the client is in, there was a consistent need for direction.
It seems as though there is always the question of where can we focus our SEO efforts? This is a great question as there are many areas that may require [...]
I had a bout of inbox convergence today. Just as I was speculating what this week’s search insider might cover, two separate emails surrounded a juicy little topic and delivered it to me on a platter. First, a post from Ad Age about how marketers are reluctant to use online conversations as a source of customer feedback:
“Listening” ostensibly has become the rage in consumer research, but the Advertising Research Foundation is finding that many marketers view what would seem one of the digital age’s biggest gifts to marketers — the torrent of unsolicited consumer opinion — as more of an [...]
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