May18

Karl Hourigan

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Enquiro is now Mediative. See our new blog at TheResultsPeople.com

Enquiro is now Mediative, and we are one of the largest online networks in Canada. See our new blog, at www.TheResultsPeople.com. It’s got everything you expect from us at our Ask Enquiro blog, plus new writers and topics. Check it out! Mediative is a brand new digital offering that ties together platforms, publishers and people. We appreciate your interest and participation in Ask Enquiro, and look forward to sharing ideas, information and opinions with you on our new blog. Subscribe to our newsletter now to be kept informed on our latest online marketing webinars, events, articles, videos and other marketing [...]

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Oct05

Guest

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The Status of Mobile Marketing in Canada

The Mobile indus­try is expe­ri­enc­ing a true expan­sion across the world, and Canada is no exception. In 2009, Canada had the high­est pen­e­tra­tion rate in terms of con­tent down­loads and mobile games (Nielsen Wire, 2009). In 2010, 75% of Cana­dian house­holds had a cell­phone (Mobi­think­ing, 2010). Read the full article at The Results People blog.

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Oct05

Guest

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Paid Marketing and Media: What Is That Exactly?

Paid mar­ket­ing refers to all kinds of paid adver­tis­ing that appears on the Inter­net and other inter­ac­tive plat­forms. This includes dis­play adver­tis­ing (ban­ners) on the Inter­net (con­tent, ser­vice and social media sites), on video game con­soles, mobile devices (sites and appli­ca­tions) and dig­i­tal dis­plays; video adver­tis­ing; email adver­tis­ing (adver­tise­ment inte­grated into a publisher’s newslet­ter); direc­to­ries and clas­si­fied ads; and mar­ket­ing on search engines (pur­chase of text adver­tise­ments by words/key phrases). Read the full article at The Results People blog.

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Oct05

Gord Hotchkiss

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Don’t Typecast Search as “Direct”

We should have taken it as a sign of things to come. The panel I was mod­er­at­ing at OMMA, with the highly provoca­tive title, “The Evolv­ing Role of the Search Mar­keter”, was in a tiny room that seemed to be an after­thought of who­ever planned the meet­ing space lay­out in the Mar­riott Mar­quis in New York. Read the full article at The Results People blog.

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Oct04

Gord Hotchkiss

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The Psychology of Couponing

Is a Groupon model the next big thing for B2B? Appar­ently not. Or, at least, not now, based on an early trial by a Chicago-based con­sult­ing firm, Ajil­li­tee. They used Groupon to offer $25,000 worth of con­sult­ing ser­vices at half price. Read the full article at The Results People blog.

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Oct04

Karl Hourigan

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The Seventh Stepping Stone: the final step, or is it?

The final step on the path to a pur­chase is often seen as the end by the ven­dor. But ask any expe­ri­enced sales per­son you know and they will tell you that it is eas­ier to sell to some­one who has already bought from you then to some­one who does not know you. Read the full story at The Results People blog.

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Oct04

Guest

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What is Earned Media?

Earned mar­ket­ing is every­thing you do not con­trol. This means pos­i­tive and neg­a­tive word of mouth and press cov­er­age in every pos­si­ble manner. Read the full article at The Results People blog.

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Oct04

Guest

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Local Search: Let’s find a restaurant with a great patio

With a for­get­table round of golf com­plete it was time for phase two of my bril­liant Labour Day plans… Find­ing a restau­rant with an amaz­ing patio to relax on with a drink. Read the full article at The Results People blog.

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Oct04

Gord Hotchkiss

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Is it Time to Re-label “Search” Marketing?

Last week, I asked the ques­tion, “Is the word “search” the right label for what we do on Google, Bing, Yahoo and other engines?” When Inter­net search debuted in the early 90’s, it was prob­a­bly pretty accu­rate. But today, the con­cept may have passed the label by. Read the full article at The Results People blog.

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Sep15

Karl Hourigan

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The 2011 Dreamforce Conference Had Rocking Sessions & Entertainment

Mediative’s Sales Oper­a­tions Man­ager, Cindy Daniel­son, just got back from the 2011 Dream­force Con­fer­ence, and filed this report…Read the full story at The Results People

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Sep15

Karl Hourigan

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The Sixth Stepping Stone: Negotiate

As the buyer’s jour­ney con­tin­ues, each step­ping stone on the path to a pur­chase gets smaller. The good news is that if you are the ven­dor that has made it this far, there is less room at this step for other ven­dors to knock you off. Read the full article at The Results People…

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